Brand and Content Marketing Manager

iwoca; City of Westminster; On-site; GBP 45,000 - 70,000; Full time

Job summary

A leading financial services provider in the UK is seeking a Brand and Content Marketing Manager to spearhead top-of-funnel initiatives and enhance brand presence for small businesses. This role involves launching campaigns, managing creative processes, and collaborating closely with marketing teams. Ideal candidates will have a passion for content creation, excellent project management skills, and experience in executing effective marketing strategies. The position offers a competitive salary between £45,000 and £70,000, plus various benefits to support employee welfare and development.

Benefits

Flexible working

Medical insurance

25 days holiday

Learning and development budget

Employee equity incentive scheme

Qualifications

• Experience building and executing top-of-funnel marketing campaigns.
• Comfortable prioritising tasks and working at pace.
• Strong persuasive skills for customer engagement.

Responsibilities

• Launch and manage top-of-funnel campaigns.
• Lead creation and delivery of multimedia campaigns.
• Collaborate with performance marketing team.

Skills

Content creation

Project management

Marketing campaigns

Audience understanding

Tools

Figma

Job description

Brand and content marketing manager Small businesses move fast. Opportunities often don't wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that's as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. We've already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.

We’re looking for a brand and content marketing manager to help us strengthen our position as the leading business finance provider for small businesses in the UK. This role will be central to how we build awareness and demand at the top of the funnel.

Responsibilities

• Launching and managing top‑of‑funnel campaigns
• Lead the creation and delivery of multimedia campaigns that create demand at the top of the funnel and improve performance downstream. You'll collaborate with content creators but also contribute directly to the creative and editorial process.
• Bringing our customer stories to life – Build and grow a customer testimonial program that highlights real success stories, turning our customers into authentic advocates for the brand.
• Collaborating with channel owners – Work closely with our performance marketing team to provide them with the assets they need to successfully launch top‑of‑funnel campaigns on their channels.
• Experimenting with formats and channels – Test different types of content and distribution tactics to discover what creates engagement. Share findings with the wider company to impact wider strategy.

Requirements

Essential:

• Comfortable working at pace, prioritising effectively, and getting high‑quality work out the door.
• A love of words and a passion for creating engaging content, from short‑form to long‑form.
• Experience building and executing top‑of‑funnel marketing campaigns that strengthen brand awareness and authority.
• Ability to understand our audience, identify trends, and use insights to help us inform long‑term content strategy and decision‑making.
• Confidence in reaching out to business owners and strong persuasive skills to encourage participation in our customer testimonial program.
• Strong project management and organisational skills, with the ability to manage multiple workstreams, timelines, and stakeholders.

Preferred:

• Experience creating content targeted at small businesses.
• Basic experience with video, audio, or graphic design tools such as Figma.
• Strong understanding of brand positioning and maintaining brand consistency across channels.

The salary

We expect to pay from £45,000 - £70,000 for this role. But, we're open‑minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.

The culture

At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest to help us innovate and improve our products and services.

The offices

We put a lot of effort into making iwoca a great place to work: Offices in London, Leeds, Frankfurt, and Berlin with plenty of drinks and snacks. Events and clubs, like bingo, comedy nights, yoga classes, football, etc.

The benefits

• Flexible working
• Medical insurance from Vitality, including discounted gym membership.
• A private GP service (separate from Vitality) for you, your partner, and your dependents.
• 25 days' holiday, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
• A one‑month, fully paid sabbatical after four years.
• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
• 3% pension contributions on total earnings.
• An employee equity incentive scheme.
• Generous parental leave and a nursery tax benefit scheme to help you save money.
• Electric car scheme and cycle to work scheme.
• Two company retreats a year, we've been to France, Italy, Spain, and further afield.
• Learning and development budget for everyone.
• Company‑wide talks with internal and external speakers.
• Access to learning platforms like Treehouse.