Brand Development Manager - Greater Manchester

The Advocate Group; Manchester; On-site; GBP 80,000 - 100,000; Full time

Job summary

A rapidly growing spirits brand owner is seeking a Brand Development Manager in Central Manchester. The role focuses on expanding distribution and visibility for premium spirits. Ideal candidates should have a background in field sales, strong relationship-building skills, and knowledge of the local on-trade market. The position includes a competitive salary, performance-related bonuses, and benefits like a company car. Embrace the opportunity to contribute to a dynamic and ambitious team.

Benefits

Competitive salary

Performance-related bonus

Company car or car allowance

Company pension scheme

Ongoing training and development

Qualifications

• Proven experience in field sales or business development within spirits, drinks or FMCG.
• Strong knowledge of the Central Manchester on-trade scene.
• Full UK driving licence and willingness to travel within the territory.

Responsibilities

• Managing and developing a defined on-trade territory across Greater Manchester.
• Driving new business wins while nurturing existing accounts.
• Executing sales plans to deliver growth across the portfolio.

Skills

Field sales experience

Commercial decision-making

Relationship building

Communication skills

Results-oriented

CRM systems proficiency

Job description

Overview

Rapidly growing, internationally backed spirits brand owner and distributor is expanding its on‑trade presence across Central Manchester. As part of this growth, we are looking for a commercially driven Brand Development Manager to take ownership of a key territory, focused on growing distribution, visibility and sales across independent on‑trade venues.

This position is ideal for someone who thrives on winning new business, building long‑term relationships, and bringing premium and high‑performing spirits brands to life in bars, pubs and hospitality‑led accounts.

The Role

• Managing and developing a defined on‑trade territory across Greater Manchester
• Driving new business wins while nurturing and growing existing independent free‑trade accounts
• Executing sales plans to deliver volume, value and distribution growth across the portfolio
• Activating brands through impactful POS, promotions and marketing‑led campaigns
• Building commercial price plans and negotiating mutually beneficial agreements
• Acting as the main point of contact for customers, delivering consistently high service levels
• Hosting and supporting customers at industry events and brand activations
• Working closely with internal sales, marketing and operations teams to ensure flawless execution
• Tracking performance, activity and opportunities via CRM and reporting tools
• Monitoring market trends, competitor activity and sharing insights with internal stakeholders

About You

• Proven experience in field sales or business development within spirits, drinks or FMCG
• On‑trade management or operational background, with a strong understanding of commercial decision‑making
• Strong knowledge of the Central Manchester on‑trade scene
• Confident relationship builder with excellent communication and influencing skills
• Results‑focused with a track record of achieving or exceeding targets
• Self‑motivated, organised and comfortable working independently in a field‑based role
• Commercially astute with the ability to prioritise and manage a dynamic territory
• Confident using CRM systems and sales tools
• Full UK driving licence and willingness to travel within the territory

Benefits

• Competitive salary with performance‑related bonus
• Company car or car allowance
• Company pension scheme
• Ongoing training and development
• Opportunity to work with an ambitious, fast‑growing spirits portfolio

To be considered for this vacancy, please get in touch with Evie Coates or click “Apply Now”.

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