Marketing Manager Automotive Industry (Africa Expansion)
Location : Johannesburg (Fourways / Roodepoort)
Salary : R40 000- R60 000 (Basic + Incentives)
Are you a strategic and results-driven Marketing Manager with experience in the automotive retail or commercial sales industry ? Our client is seeking a dynamic marketing professional to lead brand growth and sales expansion.
Requirements :
- Marketing Degree or similar
- 5+ years of experience in a marketing role.
- Marketing across the African continent (Advantageous)
- Expertise in both traditional and digital marketing strategies beyond just social media.
- Strong understanding of B2B and B2C marketing within the automotive sector would be preferred.
- Ability to analyze data, optimize campaigns, and drive measurable results.
- Excellent communication, negotiation, and project management skills.
Key Responsibilities :
- Develop and execute comprehensive marketing strategies to increase brand awareness and drive sales across African markets .
- Graphic Design Create visual materials for marketing campaigns, including digital ads, brochures, and social media content.
- Implement and manage various marketing approaches , including :
- Retail Marketing Promotions, point-of-sale materials, showroom activations to boost dealership sales.
- B2B & Fleet Marketing Targeting fleet buyers and businesses with tailored campaigns.
- Digital Marketing Websites, email campaigns, SEO, paid media strategies beyond social media.
- Event & Sponsorship Marketing Planning trade shows, exhibitions, and sponsorships to enhance brand visibility.
- Content & Brand Storytelling Creating engaging campaigns to build customer loyalty and trust.
- Strategic Partnerships & Trade Marketing Collaborating with industry partners and suppliers to strengthen brand positioning.
- Identify new market opportunities and implement campaigns tailored to diverse African audiences .
- Collaborate closely with sales teams to drive lead generation and increase sales conversions .
- Manage brand positioning, promotional activities, and campaign rollouts across multiple African regions.
- Conduct market research to understand consumer behavior, industry trends, and competitive positioning.
- Establish and maintain strong relationships with industry stakeholders and trade partners .
- Oversee marketing budgets , ensuring ROI-driven execution across multiple platforms and strategies.
Why Join?
Lead the African market expansion for a reputable organisation.
Work in a fast-growing, dynamic environment.
Drive impactful marketing campaigns shaping the future of automotive sales in Africa .
Apply Now! If you have the expertise and passion for marketing in the automotive industry , we want to hear from you!
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Marketing Manager • Johannesburg, South Africa