Support the ASOM in taking responsibility to achieve retail sales target and business objectives through:
·Lead and manage assigned focus market sales & operations independently
·Efficient management of daily counter operations in SEA (assigned) region
·Support setup of marketing details and point of sales execution for product launch and promotions
·Lead Marketing Implementation for tactical plan/plans in line with go to market activations to drive retail sales
·Plan, Implement and monitor incentive programs for BAs
·Motivate Beauty Advisors (BAs) to maximize the Brand’s retail sales
·Coaching, development, and supervision of APC & BAs
A. Sales-Related Responsibilities (70%)
●Monthly review retail sales targets and performance of each door with ASOM
●Analyze performance of business vs. sales objectives, sales trends, and competition
●Submit monthly sales reports and sales commentary.
●Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters.
●Coordinate and execute the setup of all promotions, in-store programs, new launches and activities.
●Cascade marketing plans, sharing calenda promotions plan & etc
●Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals (To individually coach BAs based on their strengths and weaknesses)
Inventory Support & Management
Marketing Support & Implementation
●Coordinate and execute newness, promotions, and in-store programs setup in collaboration with ASOM and the Store Design Visual Merchandising team.
●Monitor product trends, performance and identify potential sales opportunities to ASOM and Marketing team.
●Ensure all go-to-market materials and promotional elements are available on time in store to support launches.
●Provides promotions report to sales & marketing team post-campaign implementation as well as competitive intelligence on competitors’ programmers.
Supervision and Team Management of Beauty Advisors
●Assist ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters.
●Ensure BA uphold grooming standards of the brand they represent.
●Lead by examples with on-counter service, counter practices expectations.
B.Education (30%) - Train and develop Beauty Advisors
Counter Coaching (20%)
●Connect with BAs both through Virtual Learning Tools and in-store meetings to train and coach on general selling skills (e.g. how to service customers, how to upsell//cross sell, how to improve one’s productivity.
●Coach BAs on brand stories, hero products, and other important brand-specifics for ELC brands close by on the sales floor
●Utilize E-learning platforms, including brand-agnostic content, to coach BAs towards improving customer experience and sales productivity.
●Conduct Beauty Advisors Training of smaller doors.
●Conduct Generic Staff training under assigned region.
●Closely collaborate with the education team to develop all training/coaching materials based on touchpoint needed.
●SEE are more likely to focus on brand-agnostic topics and to reinforce learnings around branded concepts first introduced by the Education Team.
●Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity.
Orientation / Basic New hires training (10%)
●Conduct initial on-barding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands(s) and the travel-retail working environment.
●Spend minimum 60% of time in-store, working and coaching BAs.
●Familiar and regular use of ELC digital tools for all the above.
·B.A degree/Diploma with a minimum of 3 years relevant experience or minimum 5 years of relevant experience, preferably in the travel retail industry
·Good organization and communication skills
·Good presentation skills – comfortable with virtual tools such as Zoom, Teams in addition to in-person presentations.
·Display empathy, agility with can-do attitude
·Proficient in MS Office and Excel
·Comfortable/Enthusiastic learning new technology platforms
·Willingness to travel
· Proven sales track record
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.