Senior Sales Manager, SEA

BeneFit Cosmetics; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Job summary

A leading luxury beauty brand seeks a Sales and Business Development Manager in Singapore to drive growth and market leadership across Southeast Asia. You will define sales strategies, optimize retail performance, and lead high-performing teams to achieve ambitious sales targets. Ideal candidates have proven experience in sales within luxury beauty sectors, strong leadership skills, and a strategic mindset. The role includes significant travel and offers opportunities for development within a globally recognized company.

Benefits

Daily learning opportunities

Passionate team members

Global career perspective

Qualifications

• Fluent in English.
• Proven experience in managing retail teams of 50 or more.

Responsibilities

• Drive market leadership across Southeast Asia.
• Define and execute sales strategies.
• Cultivate relationships with stakeholders.
• Lead high-performing sales teams.

Skills

Leadership

Strategic & Analytical

Project Management

Communication

Commercial Acumen

Education

Proven experience in Sales/Retail within luxury beauty

Job description

Position

YOUR IMPACT

• This pivotal role drives growth and market leadership across Southeast Asian markets (Singapore, Malaysia, Thailand, Indonesia, Philippines) for Benefit local market, aligning to the corporate strategic growth direction.
• You will be responsible for defining and executing sales strategies, optimizing retail performance, cultivating robust relationships with key stakeholders, and leading high‑performing sales teams.
• Your mission is to achieve and exceed ambitious sales targets, enhance brand presence, and ensure a cohesive approach across all channels – B& M and online.

Job responsibilities

Sales & Business Development Strategy & Execution

• Strategic Planning: Develop and implement short, medium, and long‑term sales strategies to achieve retail sales objectives, market share growth, and profitability across assigned markets.
• P&L Ownership: Lead and manage the sales organization to meet or exceed net and retail sales targets.
• Market Penetration: Drive sales performance for assigned markets.
• Business Planning: Build and challenge business plans with key partners, define commercial priorities, and guide relevant stakeholders.
• Launch & Animation Support: Ensure successful sell‑through of priority categories and strong execution of new launches and animations.
• Market Knowledge: Provide qualitative market feedback and reporting to GM, Marketing, and Commercial teams.
• Cross‑Functional Collaboration: Work closely with Training, Marketing, CRM, VM, HR, and Finance to ensure alignment on all commercial operations and launches.

Retail Operations & Performance Management

• Retail Target Setting: Set monthly retail sales targets and incentive programs with Retail Managers. Define and monitor KPIs for each store.
• Retail Execution: Plan, implement, and optimize sales activities to meet or exceed targets.
• Inventory & Stock Management: Monitor stock levels, forecasts, and sell‑in/sell‑out budgets. Oversee inventory at counter and agent levels.
• Service & Client Experience: Oversee service execution, productivity, and client experience. Ensure satisfactory Google and mystery shopper reviews.
• Retail Standards & Compliance: Ensure compliance with brand procedures and POS guidelines.
• Digital Tools & Systems: Monitor and support the execution of retail digital tools for operational efficiency.
• Retail Initiatives: Define and roll out strategies and action plans to improve business performance.
• Pricing Management: Monitor regional pricing and validate positioning with the Marketing team.
• Expansion & Renovations: Manage store opening and renovation projects.
• Reporting & Analysis: Track retail KPIs, BC productivity, and provide weekly/monthly reports on sell‑in, sell‑out, retail performance, rankings, and KPIs by door and staff.

Team Leadership, Development & Engagement

• Team Management: Lead the commercial/retail team. Collaborate with Marketing to drive the Ecommerce Manager.
• Recruitment, Training & Talent Development: Especially Boutique/Counter Managers. Identify and develop specialized BC/BX talent and strengthen middle management capabilities.
• Performance Coaching: Drive retail performance through field coaching (selling techniques, makeup application) and implement Retail Excellence programs.
• Motivation & Incentives: Motivate BCs to reach sales targets and deliver excellent service. Develop tactical sales incentives and support agents in motivating BCs through KPI‑driven challenges.
• Performance Management: Conduct annual appraisals, monitor ongoing performance, and ensure training/development plans. Implement recognition and engagement programs for high performers.

Reporting & Financial Control

• Regular Reporting: Prepare monthly retail performance activity reports.
• Budget Management: Manage sell‑in/sell‑out budgets, track actual vs. budget, and act accordingly.
• Cost Control: Approve new hires, salary hours, and top hours. Develop quarterly salary investment models.
• Risk Management: Identify risks to sales targets and develop mitigation strategies and tools.
• Budget Presentations: Lead yearly budget meetings and regional strategic plan presentations.

Profile

WHO YOU ARE

Experience: Proven experience in Sales/Retail within luxury beauty, retail, or service‑related industries. Solid retail operations experience is essential, having ideally managed a retail team of 50 or more.

Language: Fluent in English.

Skills:

• Leadership: Strong team leader with a proven ability to lead, manage, motivate, and develop diverse teams.
• Strategic & Analytical: Strategic agility with strong business analytical skills; capable of understanding financial and profit constraints.
• Project Management: Strong planning and project management skills.
• Communication: Excellent communication and presentation skills, able to build meaningful rapport with retailers, vendors, suppliers, and internal stakeholders.
• Commercial Acumen: Strong understanding of commercial models, sales principles, and practices, with the ability to coach others.

Mindset:

• Entrepreneurial spirit with a strong drive for results and excellence.
• High adaptability to a fast‑paced and ambitious environment.
• Modern, contemporary sales approach, positive attitude, and passion for consistently delivering results.
• Quality of service‑focused.
• Creative and innovative.
• Committed, Confident, Energetic, Enthusiastic, Fun, Passionate, People Person, with a Winning Attitude.

You like to travel: 60% of time expected to be in the field

Additional information

WHAT CAN WE OFFER?

• A challenging role in a fast‑moving, ambitious environment, offering daily learning opportunities and passionate team members.
• Beyond this role, your development is a pillar of our ambition. As part of LVMH, we offer a global career perspective with continuous growth within 75 distinguished Houses, fostering a culture of innovation and excellence.

BENEFIT COSMETICS

MAISON

Benefit Cosmetics was founded in 1976 by twins Jean & Jane Ford in San Francisco in a quest to shake up the status quo and redefine beauty as whatever makes you feel good.

Since then, Benefit has served up innovative, uncomplicated beauty products & services...always with a fun, creative twist. Our iconic product packaging, whimsical names, and the irreverent spirit behind everything we do are an invitation to embrace the joy in beauty.

As the first brand to bring brow waxing out of the backroom and into the window of our boutiques, we made brows our obsession and eventually became the #1 brow brand worldwide*.

The relentlessly innovative, never‑say‑never spirit of our founders is why today, Benefit has reached prestige powerhouse status, operating in 50+ countries with 3,200+ locations worldwide and growing. So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back.

*Based on estimated total global prestige brow product retail sales January – December 2023