Brand Manager SEA

Authentic Brands Group; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading lifestyle and entertainment firm is looking for a Brand Manager – SEA to manage and oversee brand growth in Southeast Asia, focusing on territories like Singapore, Malaysia, and Indonesia. The ideal candidate will have over 3 years of experience in brand management, strong negotiation skills, and the ability to coordinate with various licensees. This role offers the opportunity to engage with stakeholders while driving the brand’s vision and performance across the region. Proficiency in MS Office and a relevant bachelor's degree are required.

Benefits

Inclusive workplace

Diversity and inclusion

Qualifications

• 3+ years of experience in merchandising or brand management.
• Proven track record with fashion licensing and global brand experience.
• Strong communicator and experienced in managing licensing deals.

Responsibilities

• Manage relationships with SEA licensees and drive brand performance.
• Collaborate with internal teams to coordinate brand activities.
• Conduct regular performance analysis of licensees.

Skills

Merchandising

Brand marketing

Negotiation

Market research

Attention to detail

Education

Bachelor's degree in a relevant field

Tools

MS Office (Word, Excel, PowerPoint)

Job description

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best‑in‑class partners to optimize long‑term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000‑plus freestanding stores and shop‑in‑shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.

Why Authentic

You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go‑getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

As Brand Manager – SEA you’ll be responsible for helping manage and lead the direction of Authentic’s Lifestyle and Entertainment brands ensuring their continual growth and viability in the South Asia region to include the following key territories but not limited to Singapore, Malaysia, Indonesia, Thailand and the Philippines. You’ll lead and manage relationships with SEA licensees and Brand Managers in the US & Europe ensuring that the licensees are equipped and prepared to deliver on the brand vision, all of which drives achievement of financial targets.

Drive Brand Performance

• Engage, inspire and galvanize stakeholders (licensees, franchisees, retail buyers, etc.) around the brand vision, position, and strategies so licensees are clear on how to bring them to life in their areas of functional expertise.
• Own, in collaboration with key internal partners, the vision, position, and architecture of your brands. Leverage all brand components to drive awareness, growth and financial performance.
• Coordinate brand activity across the various functions including business development, marketing, PR, and other functions as needed.
• Maintain brand integrity across product lines, advertising, and all other internal and external communication.
• Take on day‑to‑day management of a specific basket of brands, including onboarding partners and supporting the existing business or the launch of the business in the ANZ market.

Manage licensee partner relations

• Consolidate and organize key business development tools for licensees (i.e. brand onboarding sessions/preparation, product catalogs, line sheets, pricing).
• Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.
• Manage and monitor licensees’ performance by collating and analyzing various reports, including quarterly royalty reports, retail sales reports, and annual budget sheets, among others.

Drive Brand Development

• Work in tandem with senior management team, regional and global functional teams and other partners to map out product and category strategies that sustain and grow the brand globally.
• Develop and refine consumer target segments mapping in trends and other data to develop category growth and expansion plans.
• Assist in negotiating new licensing agreements; participate in key sales and marketing presentations as necessary.
• Ensure smooth day‑to‑day licensing activities, including contract administration, royalty tracking, compliance monitoring, and communication between licensees and internal teams to maximize efficiency and alignment with brand standards.

Must Haves

• 3+ years of experience in merchandising, business development, brand marketing or licensing program management.
• Bachelor’s degree in a relevant field or commensurate work experience.
• Can demonstrate a proven track record in brand management. Merchandising, Fashion licensing and global brand experience a must.
• Possesses a strong understanding of how product licensing deals are identified and negotiated.
• Is experienced securing and managing licensing deals in a variety of product categories.
• Is a great researcher who stays up-to-date on the latest trends in celebrity branding and product opportunities.
• Has a hands‑on background with forecasting, budgeting, and analyzing royalty revenue data.
• Is an excellent communicator; verbal, written, and in the room.
• Exhibits excellent attention to detail, is organized, and has a bias for action.
• Must have strong computer proficiency and working knowledge of MS Office. (Word, Excel, PowerPoint, etc.)

Fraud Alert

We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.

Please note:

• All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
• Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
• We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.

Authentic is an equal‑opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status. For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [e-mail]