Sales & Education Executive, MAC/BB/AV/DM, TR SEA

ESTÉE LAUDER Companies; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global cosmetics firm is seeking a skilled professional to support the Area Sales and Operations Manager in driving retail sales and achieving business objectives. The role involves managing daily operations, developing staff, coordinating marketing strategies, and overseeing inventory management. Qualified candidates should possess a Bachelor's degree and a minimum of 3 years of experience in retail operations, with strong organizational and communication skills. Willingness to travel is essential.

Qualifications

• Minimum of 3 years’ relevant experience in Retail Operations or Sell-out roles, preferably in the travel retail industry.
• Well groomed.
• Willingness to travel 50%.

Responsibilities

• Manage daily counter operations efficiently.
• Develop and supervise Beauty Advisors and Airport Coordinators.
• Analyze business results against sales objectives.
• Coordinate and execute promotional activities.
• Conduct on-counter orientation for new BAs.

Skills

Organization skills

Communication skills

Team leadership

Education

Bachelor’s degree in business management/administration

Tools

MS Office

Excel

Job description

Support the Area Sales and Operations Manager (ASOM) in achieving retail sales targets and business objectives by:

• Managing daily counter operations efficiently.
• Developing and supervising Beauty Advisors (BAs) and Airport Coordinators (APC).
• Coordinating marketing activities and executing point-of-sale strategies for product launches and promotions.
• Planning, implementing, and monitoring incentive programs for BAs.
• Leading and motivating BAs and APCs to maximize brand retail sales.

RESPONSIBILITIES

• Collaborate with the Area Sales and Operations Manager (ASOM) to review monthly retail sales targets and performance for each location.
• Analyze business results against sales objectives, trends, and competitive landscape.
• Prepare and deliver monthly sales reports with commentary.
• Ensure brand and counter presentation, including visual merchandising, consistently aligns with brand standards and philosophy.
• Oversee and implement all promotional activities and in-store programs.
• Communicate updates to Beauty Advisors (BAs) to ensure awareness of the marketing calendar and ongoing promotions.
• Provide targeted guidance and instructions to BAs, tailored to individual strengths and development needs, to support achievement of sales goals.
• Inventory management
• Optimize stock levels and manage inventory (min/max) for the assigned focus market.
• Ensure proper order replenishment and product assortment review in close collaboration with ASOM
• Manage and follow up on product launches and testers
• Support Promotional Events/ Activities
• Coordinate and execute setting up details relating to High Profile Promotions and in-store programs and promotions working with Field Merchandiser or Project Executive
• Provide feedback on marketing opportunities and monitors & identifies marketing potential for new and existing products and promotions.
• Ensure all go-to-market materials and promotional elements are available in store to support launches.
• Supervision and Team Management of Beauty Advisors
• Assist ASOM in BA headcount and productivity to ensure sufficient staffing coverage for the counters
• Conducts on-counter orientation and elementary product training for new BAs to enable them to perform their job until formal training is organized by the Training Managers
• Evaluate the performance of BAs and work closely with training managers to enhance product knowledge and sales techniques to improve performance
• Ensure Beauty Advisors uphold grooming standards of the brand
• Spend minimum 60% of time in-store coaching and working with BAs.
• Train and develop Beauty Advisors
• Closely collaborate with Education team to develop in-store training through regular store visit
• Coach and motivate BAs based on individual talent and skills to drive sales objectives and brand equity
• Work with ELC Beauty Advisors or Retailers BAs and coach them to achieve their sales goals.
• Conduct Generic Staff Training

Qualifications

• Bachelor’s degree in business management/administration or similar degree
• Minimum of 3 years’ relevant experience in Retail Operations or Sell-out roles, preferably in the travel retail industry
• Well groomed
• Good organization and communication skills
• Proficient in MS Office and Excel
• Willingness to travel (50%)

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