Marketing Executive jobs in Singapore

We are looking for a Marketing Specialist to drive and execute marketing strategies that support our business objectives. You will play a key role in enhancing our brand presence, executing marketing campaigns, supporting sales, and analyzing market trends.

• Work closely with brand principals to ensure we adhere to branding guidelines in our communication materials.

• Develop and maintain relevancy of communication materials to portray consistent brand image.

• Develop sales tools and collaterals to effectively showcase product features, advantages, and benefits (FABs).

• Plan and organize seminars/roadshows/exhibitions/sales promotion.

• Manage social media and digital marketing platforms, ensuring full integration with all other efforts across company’s portfolio.

• Analyze effectiveness of marketing campaigns for future continuous improvement.

• Plan content strategies to drive awareness, engagement, and lead generation.

• Develop and execute e-commerce strategy via e-shop, common e-commerce channels to support changing business environment.

• Develop marketing plans and programmes aligned with business objectives to drive sales growth.

• Execute marketing initiatives and monitor their impact.

• Manage Advertising & Promotion (A&P) funds efficiently to maximise ROI.

• Track post-promotion marketing results.

• Collaborate with sales teams to design targeted marketing programmes for B2B and B2C markets.

• Provide sales support through marketing collaterals and ensure alignment with partner branding efforts.

• Stay updated and close familiarity with changing market conditions & competitive dynamics through regular contact with key & potential customers and market studies.

• Conduct competitor benchmarking and market research to inform strategies.

• Bachelor’s degree in Marketing, Business, or a related field.

• Minimum 3 years of experience in product or digital marketing.

• Strong communication and writing skills.