Product Marketing Specialist

ADDX; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A financial services firm in Singapore is seeking a self-motivated Content & Marketing professional to drive initiatives that enhance investor engagement and revenue growth. The role involves developing marketing strategies, executing communications through platforms like Braze, and producing educational content for complex investment topics. Ideal candidates will have a relevant degree and experience in content creation, alongside strong analytical and strategic skills. Join us if you're passionate about making finance accessible and engaging.

Qualifications

• Bachelor’s degree in a relevant field required.
• Experience in marketing or content creation preferable.
• Ability to explain complex concepts clearly.

Responsibilities

• Develop targeted marketing initiatives to drive revenue growth.
• Collaborate with various teams for aligned messaging.
• Produce compelling content for high-net-worth audiences.

Skills

Content writing

Marketing automation

Strategic thinking

Analytical skills

Education

Bachelor’s degree in Business, Marketing, Communications, Finance

Tools

Braze

Job description

Who are we?

We are ADDX, the entry point into private markets, and we aim to democratize private market investments. As a team, we strive to build a future where everybody can access financial ecosystems easily, fairly, and safely. Our team’s belief is real economies benefit when capital flows freely and efficiently, especially in the private market space.

Why join us?

• We have built the world’s first fully regulated platform for digital securities, licensed by the Monetary Authority of Singapore (MAS).
• ADDX is a global private market exchange headquartered in Singapore. To date, ADDX has listed more than 60 deals on its platform and worked with blue‑chip names such as Hamilton Lane, Partners Group, Investcorp, Singtel, UOB, CGS-CIMB, as well as Temasek‑owned entities Mapletree, Azalea, SeaTown and Fullerton Fund Management.
• The full‑service capital market platform has raised a total of US$140 million in funding since its inception in 2017.
• We are backed by companies such as Singapore Exchange (SGX), the Stock Exchange of Thailand (SET), Temasek subsidiary Heliconia Capital, Japan Investments Corporation, the Development Bank of Japan (DBJ), UOB, KB Securities, Tokai Tokyo Financial Holdings and Hamilton Lane.

We are growing, and we are looking for talented individuals to join our team and take us forward as the leader of the private market. If you believe in a future of fair financial markets, just like we do, we’ve been waiting for you at ADDX.

Job Description

The ADDX Content & Marketing team is seeking a self‑motivated and creative individual to support our content and marketing initiatives. This role sits at the intersection of content, product marketing, and investments, focusing on driving investor engagement and revenue growth across our investment offerings. With numerous marketing campaigns planned for the year, we are looking for someone eager to contribute and have a working knowledge of the financial markets. You will lead the end‑to‑end marketing process, from strategy and development to performance analysis. If you're passionate about making complex financial concepts accessible, enjoy cross‑functional collaboration, and thrive in a fast‑paced environment, we want to hear from you.

Responsibilities

1. Marketing Communications & Initiative Management

Develop and implement targeted marketing initiatives across all asset classes to drive revenue growth, boost engagement, and increase monthly active users.

Manage full‑cycle initiative execution, from strategy and planning to performance analysis.

Collaborate cross‑functionally with Private Capital Markets, Product, Data, Design, Legal, and Compliance teams to ensure aligned messaging and timely delivery.

Measure initiative effectiveness and optimise strategies based on key metrics.

2. Marketing Execution

Ensure consistent and efficient execution of all investor communications through our customer engagement platform (Braze).

Create, test, and deploy various communication formats, including emails, push notifications, in‑app messages, and content cards.

Implement A/B testing and audience segmentation to improve engagement and conversion.

Maintain a master calendar of all marketing initiatives and coordinate timing to avoid conflicts and maximise impact.

3. Content Development

Produce clear, compelling, and educational content that explains complex investment topics in an accessible way for high-net-worth audiences.

Work closely with subject matter experts to ensure the accuracy and relevance of all financial content.

4. Event & Project Management

Organise and execute investor events with issuer partners to drive engagement and conversion.

Manage end‑to‑end event logistics, including invitations, on‑site execution, and post‑event follow‑up communications.

Lead special projects, such as company merchandise development, ensuring they align with the brand and support marketing goals.

Develop event‑specific content and promotional materials for digital channels, including social media.

5. Compliance

Partner with Legal and Compliance to ensure all marketing materials meet regulatory standards for financial services communications.

Develop and follow robust approval workflows for all content types.

Establish and maintain control processes to ensure accuracy and consistency across all outbound communications.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, Finance or a related field
• Relevant work or project experience in marketing or content creation, preferably in financial services industry
• Strong strategic thinking, with the ability to align day‑to‑day execution with broader business objectives
• Excellent content writing skills, with a knack for explaining complex financial concepts in a clear, digestible manner
• Understanding of financial markets, asset classes and investment products; exposure to private markets and alternative investments is a plus
• Proficiency in marketing automation platforms (Braze experience preferred)
• Strong analytical and problem‑solving skills, with a data‑driven mindset
• Familiarity with financial regulations and compliance requirements related to marketing is a plus

Personal Attributes

• Highly organised with strong attention to detail
• Clear and effective communicator across written and verbal formats
• Strong project management skills, with the ability to manage multiple initiatives simultaneously
• Collaborative team player who works well with cross‑functional stakeholders
• Skilled at prioritising tasks and managing time effectively in a fast‑paced environment
• Resourceful and solutions‑oriented, with a proactive approach to problem solving
• Creative thinker with a flair for developing engaging content and ideas

Due to limited capacity, we regret that only shortlisted candidates will be notified.