Digital Marketing Officer

ZINC DESIGN PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A marketing agency in Singapore seeks a Marketing Executive to oversee design collaterals, generate leads through Facebook and Google Ads, and manage content for social media platforms. The ideal candidate should have a minimum of a Diploma in Marketing or a related field, at least one year of relevant experience, and skills in digital marketing, SEO, and content creation. This role requires effective communication and the ability to work independently, along with a dynamic personality.

Qualifications

• Minimum Diploma in Marketing, Mass Communications, Advertising/Media or equivalent.
• At least 1 year experience in the related field.
• Experience in Digital Marketing, Content Marketing, SEO, and SEM.

Responsibilities

• In-house design for company’s collaterals such as E-book, graphics, etc.
• Maintain company’s objectives by generating inbound leads via Facebook Ads and Google Ads.
• Content creation for social media platforms such as Facebook and Instagram.

Skills

Digital Marketing

Content Creation

Effective Communication

SEO

Social Media Management

Education

Diploma in Marketing, Mass Communications or equivalent

Tools

Google AdWords

Google Analytics

WordPress CMS

Job description

Job Responsibilities

• In-house design for company’s collaterals such as E-book (portfolio), graphics, etc.
• Maintain company’s objective by generating inbound leads via Facebook Ads, Google Ads (Paid and Organic)
• Content creation for social media platforms such as Facebook, Instagram, YouTube.
• Manage company’s website ( WordPress CMS ) for updates and tracking/processing write-in leads.
• Regular updating of new projects on the company’s website, interior portals and liaise with them for portfolio postings with project details.
• Liaison with the vendor for SEO performance and tracking of page ranking.
• Analyse Facebook Ads and Google Ads for tracking performance and metrics with social media tools such as Google Analytics/AdWords.
• Manage customers’ feedback/complaints and keep a record of reviews/testimonials.
• Brand and marketing development related activities
• Any other ad-hoc design/administrative duties as assigned

Job Requirements

• Minimum Diploma in Marketing, Mass Communications, Advertising/Media or equivalent.
• At least 1 year experience in the related field
• Experience in Digital Marketing, Content Marketing, SEO and SEM
• Effective communication and writing skills
• Experience in content creation and social media
• Knowledge of SEO, Google AdWords / Analytics, and content management system
• Able to work independently
• Dynamic personality
• Liaison of company clients and vendors