Content Marketer

Carlson Wagonlit Travel (Hauptsitz Deutschland) / CWT Beheermaatschappij B.V. Deutschland; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A global travel management company in Singapore is hiring a Content Marketer to enhance their digital presence. The successful candidate will support KPIs, manage multimedia content production, and localize marketing efforts for various Asia Pacific markets. They should possess strong writing, editing, and research skills, along with a passion for social media trends. This role requires 3-4 years of experience in digital marketing or content creation, offering a dynamic work environment committed to innovation.

Qualifications

• 3-4 years in PR, communications, digital marketing, or content creation.
• Excellent writing and editing skills in English.
• Ability to multi-task and support the team as required.
• Creative production skills preferred but not essential.

Responsibilities

• Support the Marketing Communications Manager in achieving KPIs.
• Research industry-related topics and manage multimedia content.
• Localize global content for key Asia Pacific markets.
• Manage distribution of content across platforms and channels.
• Collaborate with marketing and sales teams for campaign development.

Skills

Writing and editing

Research skills

Organizational skills

Digital marketing knowledge

Social media trends

Tools

Adobe Experience Manager

Eloqua

Google Analytics

Photoshop

iMovie

Job description

Job Description - Content Marketer (18000248)

Content Marketer - 18000248 )

Main Responsibilities

• Support the Marketing Communications Manager in meeting key performance indicators (KPIs) that reflect the objectives of the organization

Research industry-related topics and manage the production of multimedia content to enhance better SEO traffic

Ensure content is consistent with the organization’s brand, style, tone and key messaging including blog posts, website copy, videos, newsletters, case studies, research reports, eDMs, social media posts

Prepare well-written drafts, proof‑read and edit content

Localize global content for key Asia Pacific markets including Singapore, China, Australia and India, and co‑ordinate translations when required

Manage the distribution of content through blogs, social media platforms, and other communication channels; work with the Digital Marketing Designer to upload content to the website and create email campaigns

Manage marketing campaigns and initiatives to target potential prospects through search engine marketing and social media ads

A/B test email marketing campaigns and paid media campaigns

Increase our social media following in key markets in Asia Pacific and boost post engagement

Collaborate with other members of the regional and global marketing, external communications and sales teams to brainstorm and develop plans

Liaise with vendors as required including content creators, videographers, photographers, graphic designers and digital marketing agencies

Track and evaluate the effectiveness of digital marketing tactics

Research trends and keep the company at the forefront of new developments in digital marketing and communications

Support with the creation of content for regional internal communications

Qualifications

• 3-4 years in PR / communications / digital marketing / content creation
• Excellent writing and editing skills in English with impeccable spelling and grammar
• Great research and organizational skills
• A self-starter, who has an eye for an interesting story
• Passionate about social media trends
• Basic understanding of search optimization
• Ability to multi-task and support the team as required
• Previous experience running a blog (personal or professional) would be advantageous
• Creative production skills preferred but not essential (Photoshop, iMovie)
• Familiarity with Adobe Experience Manager, Eloqua and Google Analytics is beneficial but not essential

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