Marketing Specialist - Asia Pacific

Carlson Wagonlit Travel (Hauptsitz Deutschland) / CWT Beheermaatschappij B.V. Deutschland; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global travel management company seeks a Marketing Specialist in Singapore to manage various marketing strategies and oversee events. This role requires collaboration skills, experience in marketing roles, and proficiency in Adobe Creative Cloud. Candidates should hold a Bachelor’s degree in Marketing and have around 3 years of corporate experience. The individual will enhance brand presence and support event coordination, making strong communication and problem-solving skills essential.

Qualifications

• Excellent collaboration within the marketing organization.
• Strong communication and presentation skills are needed.
• Experience in marketing, branding, and creative design is required.
• Ability in layout, image, and photo editing is vital.
• Experience in project management in a multicultural environment is necessary.
• Excellent time management skills to plan and prioritize activities are important.
• Must possess strong analytical and problem-solving skills.

Responsibilities

• Plan and execute marketing and communications activities.
• Oversee event sponsorship and coordination at conferences.
• Deliver local marketing strategy for multiple lines of business.

Skills

Collaboration

Communication

Creative design

Project management

Time management

Analytical skills

Problem-solving

Education

Bachelor’s degree in Marketing

Tools

Microsoft Office

Adobe Creative Cloud – InDesign

Adobe Creative Cloud – Illustrator

Adobe Creative Cloud – Photoshop

Job description

Job Description – Marketing Specialist – Asia Pacific (1800024A)

Responsibilities

• Plan, produce, and oversee execution of marketing and communications activities including the development of client facing collateral, internal marketing collateral and presentation support material
  • Use creative skills to produce smart, engaging and edgy visuals to support internal and external customer needs
  • Develop market‑leading content based on research and customer insights to drive lead generation and customer acquisition
  • Monitor the CWT brand in Asia Pacific and ensure the correct translation of global brand guidelines to Asia Pacific marketing activities
• Oversee the organization and coordination of CWT’s sponsorship and representation at conferences, meetings, seminars, and other events
  • Execute event marketing and event sponsorship plans
  • Coordinate on‑site arrangements for all sponsored events
  • Support client‑facing teams with the promotion of the CWT brand at client events
  • Manage on‑site production for events as necessary
  • Support and track lead generation at events – attendee lists, lead capture
  • Propose new ideas to improve the event planning and implementation process
  • Review and provide post‑event analysis ensuring measurability and quality
  • Effectively brief external agencies and establish partnerships where necessary
  • Build relationships between CWT and existing Industry & Non-industry Associations
• Deliver the local marketing strategy for CWT Solutions Group, CWT Meetings & Events, CWT Energy, Resources and Marine
  • Work with business leader of each line of business in Asia Pacific to develop marketing strategies that are aligned to their business goals
  • Work closely with CWT global marketing leaders to ensure alignment to global and local marketing objectives for each line of business

Qualifications

• Ability to create excellent collaboration between areas and within the marketing organization
• Good communication and presentation skills
• Experience in marketing, branding and/or creative design roles
• Experience with layout, image, photo editing
• Project management experience in a multicultural environment
• Excellent time management skills to plan and prioritize multiple activities
• Analytical and problem‑solving skills and an ability to use data to gain insights and drive decisions
• Computer knowledge: Microsoft Office, Adobe Creative Cloud – InDesign, Illustrator and Photoshop
• Average of 3 years of experience in a corporate environment as part of marketing organization
• Bachelor’s degree in Marketing and/or relevant work experience

As an Equal Opportunity Employer/Affirmative Action employer, CWT will not discriminate in its employment practices due to an applicant's race, color, religion, sex, national origin, veteran status, disability status, sexual orientation, gender identity or any other federal, state or local protected class.