Acquisition Marketing Specialist

MoneySmart Group; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading personal financial portal is looking for an Acquisition Marketing Specialist in Singapore. This role focuses on driving cost-efficient growth through performance marketing channels like paid search and social media. You will lead campaigns and report to the Acquisition Marketing Lead while managing a small team. A bachelor's degree and 1–3 years of relevant experience in fintech or marketing are preferred. Join us to help consumers make better financial decisions.

Qualifications

• 1–3 years of experience in performance or acquisition marketing, preferably in fintech, e-commerce, or marketing agency.
• Experience managing digital marketing campaigns in-house or in an agency.
• Certifications like Google Ads or Meta Blueprint are advantageous.

Responsibilities

• Drive cost-efficient acquisition growth for MoneySmart Singapore.
• Lead performance marketing campaigns across various channels.
• Own reporting and forecasts for your assigned business unit.

Skills

Campaign management

Google AdWords

Meta Business Manager

TikTok Ads Manager

Email marketing platforms

Google Analytics

AI tools

Communication

Performance insights

Education

Bachelor’s degree in marketing, business, communications, or related field

Tools

Braze

Job description

MoneySmart Group is South East Asia's leading personal financial portal helping consumers compare loans, insurance, and credit cards. MoneySmart was founded in 2009 with the simple aim to help consumers make better financial decisions.

We’re growing, and we’re looking for exceptional talent to come onboard as Acquisition Marketing Specialist for our Singapore business.

Mission

Your mission is to drive cost‑efficient acquisition growth for MoneySmart Singapore across performance marketing channels. You’ll lead all commercial and brand‑focused campaigns across paid search, social, display, affiliate, and other performance‑driven platforms. You will be responsible for building a high‑performing, data‑driven acquisition engine that balances short‑term campaign execution with long‑term sustainable growth. While performance campaigns will be a major focus, you’ll also work closely with teams across content, social, retention, and product to align acquisition efforts with brand and business outcomes. You will report into the Acquisition Marketing Lead and lead a small team of performance marketers to scale new user growth in a strategic, test‑and‑learn environment.

Responsibilities

• Optimise search and social campaigns with the guidance and support of the Acquisitions Lead.
• Execute test & learn campaigns and report on them as defined by the acquisitions lead as well as proactively suggest new areas of optimisation.
• Own your own personal up‑skilling in areas such as campaign optimisation, usage of analytics platforms and AI.
• Proactively adopt AI within your processes and up‑skill yourself.
• Own end‑to‑end weekly reporting and forecasts for the business unit assigned to you.
• Coordinate and execute performance marketing campaigns; from brief to delivery and reporting.
• Support delivery of sponsored content and Media Sales campaigns.
• Manage the email marketing calendar and coordinate with various stakeholders on delivery and reporting.

Skills Required

• Ability to project manage multiple acquisition campaigns concurrently.
• Ability to manage multiple stakeholders and approvals as well as ensure, diligent and timely delivery of acquisition campaigns.
• Experience in Google AdWords, Meta Business Manager, TikTok Ads Manager.
• Experience with email marketing platforms such as Braze is a plus.
• Comfortable working with analytics tools such as Google Analytics.
• Experience building dashboards and defining core performance metrics is a plus.
• Comfortable using basic AI tools like ChatGPT / Claude in marketing tasks.
• Openness to learn and up‑skill in this area.
• Strong communication to share performance insights with business stakeholders.
• Ability to translate acquisition metrics into actionable business recommendations.

Requirements

• 1–3 years of experience in performance or acquisition marketing, preferably in a fintech, e‑commerce, marketing agency or tech company.
• Experience managing digital marketing campaigns end to end in‑house or in an agency setting.
• Experience using customer engagement platforms like Braze is a plus.
• Education: Bachelor’s degree in marketing, business, communications, or related field preferred.
• Certifications (Google Ads, Meta Blueprint, SEO, etc.) are a bonus.

Moneysmart Culture Values and Tenets

The traits we admire are core intrinsic qualities we look for in someone we want on our team, and we look for people who are Hungry, Humble and Smart. We also expect all our people to uphold the following company values:

• Play to win as a team
• Solve for the customer
• Embrace a personal growth mindset
• Own it openly
• Challenge the status quo and deliver outcomes

MoneySmart Group is an equal opportunity employer.