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Digital Marketing Executive
Job summary
A digital marketing agency in Malaysia is looking for a skilled digital marketer to plan and optimize campaigns across various platforms, manage social media presence, create engaging content, and execute email marketing. The ideal candidate will be responsible for SEO, performance tracking, and market research. This exciting role offers the opportunity to develop innovative strategies in a dynamic environment.
Qualifications
- Experience in planning and executing digital marketing campaigns.
- Proficient in social media management and content creation.
- Understanding of SEO and website management is essential.
Responsibilities
- Plan, execute, and optimize digital marketing campaigns across multiple platforms.
- Manage and grow the company’s social media presence.
- Create engaging content and respond to audience interactions.
- Conduct keyword research and track website performance.
- Plan and execute email marketing campaigns and manage the customer database.
- Analyze competitors and prepare performance reports.
Skills
Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram, YouTube, and others.
Monitor and analyze campaign performance, ensuring KPIs and ROI targets are met.
Manage and grow the company’s social media presence on platforms like Facebook, Instagram, LinkedIn, TikTok, etc.
Create engaging content, schedule posts, and respond to comments/messages.
Track social media analytics and propose improvements.
Assist in producing creative content including visuals, videos, captions, newsletters, and website materials.
Work closely with designers and content creators to maintain consistent brand identity.
Conduct keyword research, on-page SEO, and website performance tracking.
Assist in updating website content and ensuring good user experience.
Plan and execute email marketing campaigns.
Manage customer database, segmentation, and automated workflows.
Analyze competitors, industry trends, and audience insights.
Prepare weekly/monthly performance reports with actionable recommendations.
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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.