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Marketing Executive - Keraton at The Plaza
Zusammenfassung
A professional association in Jakarta is seeking an experienced marketing professional to develop and implement strategies that achieve business goals. Ideal candidates should have a bachelor's degree in Marketing or related fields, along with 3-5 years of marketing experience, ideally within the luxury hospitality sector. Responsibilities include managing online initiatives, analyzing performance data, and overseeing the marketing budget. Proficiency in SEO/SEM and analytics tools is essential for success in this role.
Qualifikationen
- 3–5 years’ experience in marketing and e-commerce, ideally in luxury hospitality.
- Strong expertise in paid advertising and performance marketing.
- Experience in budget management and cost control.
Aufgaben
- Develop and implement marketing and social media strategies.
- Manage online sales initiatives to increase direct bookings.
- Analyze performance data and provide actionable insights.
Kenntnisse
Ausbildung
Tools
- Develop and implement marketing and social media strategies to achieve business goals.
- Manage online sales initiatives to increase direct bookings, optimize customer journeys, and drive revenue.
- Plan and manage paid media, SEO/SEM, and performance marketing campaigns to maximize visibility and ROI.
- Analyze performance data, and provide actionable insights and regular reports.
- Manage content creation, campaigns, and influencer collaborations to showcase the hotel’s unique experiences.
- Oversee annual online marketing budget, ensuring cost efficiency and effective allocation of resources.
- Assist Marketing Communication and PR and collaborate with Sales and F&B teams to align campaigns with promotions and key events.
- Bachelor’s degree in Marketing, Communications, or related field.
- 3–5 years’ experience in marketing and e-commerce, ideally in luxury hospitality.
- Strong expertise in SEO/SEM, paid advertising, content creation, and campaign management.
- Proficiency in analytics and e-commerce tools (Google Analytics, Meta Business Suite, booking platforms).
- Excellent communication, copywriting, and visual storytelling skills.
- Experience in budget management and cost control.
- Creative, analytical, and results-driven, with a passion for luxury hospitality.
- Experience in a business hotel location will be an added advantage.
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