Social Media Specialist jobs in Indonesia

West Jakarta, Jakarta, ID

• Develop and execute a social media content calendar aligned with the brand’s marketing strategy.
• Create compelling, visually appealing, and on-brand content, including images, videos, reels, and captions.
• Stay up-to-date with beauty trends and create relevant content.
• Manage and monitor social media accounts (Instagram, TikTok, Facebook, YouTube, etc.).
• Engage with followers, respond to comments and DMs, and build an active online community.
• Develop relationships with beauty influencers, brand ambassadors, and key industry figures.
• Implement strategies to increase engagement, follower growth, and brand loyalty.
• Plan and execute social media campaigns to promote product launches, events, and collaborations.
• Optimize content for performance, leveraging analytics and insights to improve engagement and reach.
• Run social media ads and promotions to enhance visibility and conversions.
• Work closely with the marketing team to align social media initiatives with broader brand goals.
• Track and analyze social media performance using tools like Meta Business Suite, Google Analytics, and TikTok Analytics.
• Provide insights and recommendations for content optimization based on engagement and conversion data.
• Stay updated on algorithm changes and adapt strategies accordingly.

• Minimum 2 years of experience as a Social Media Specialist, preferably in the beauty industry or healthcare (medicine, supplement) product.
• Strong understanding of social media trends, algorithms, and best practices in the beauty industry.
• Proficiency in content creation, copywriting, and basic video editing.
• Experience using social media management tools, Canva, and Capcut.
• Strong communication and community engagement skills.
• Creative mindset with an eye for aesthetics and branding.
• Ability to work in a fast-paced environment and meet deadlines.
• Familiarity with paid social media advertising is a plus.