Marketing Executive - Keraton at The Plaza

National Black MBA Association; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A professional association in Jakarta is seeking an experienced marketing professional to develop and implement strategies that achieve business goals. Ideal candidates should have a bachelor's degree in Marketing or related fields, along with 3-5 years of marketing experience, ideally within the luxury hospitality sector. Responsibilities include managing online initiatives, analyzing performance data, and overseeing the marketing budget. Proficiency in SEO/SEM and analytics tools is essential for success in this role.

Qualifications

• 3–5 years’ experience in marketing and e-commerce, ideally in luxury hospitality.
• Strong expertise in paid advertising and performance marketing.
• Experience in budget management and cost control.

Responsibilities

• Develop and implement marketing and social media strategies.
• Manage online sales initiatives to increase direct bookings.
• Analyze performance data and provide actionable insights.

Skills

SEO/SEM

Content creation

Campaign management

Communication skills

Visual storytelling

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Google Analytics

Meta Business Suite

Booking platforms

Job description

Responsibilities

• Develop and implement marketing and social media strategies to achieve business goals.
• Manage online sales initiatives to increase direct bookings, optimize customer journeys, and drive revenue.
• Plan and manage paid media, SEO/SEM, and performance marketing campaigns to maximize visibility and ROI.
• Analyze performance data, and provide actionable insights and regular reports.
• Manage content creation, campaigns, and influencer collaborations to showcase the hotel’s unique experiences.
• Oversee annual online marketing budget, ensuring cost efficiency and effective allocation of resources.
• Assist Marketing Communication and PR and collaborate with Sales and F&B teams to align campaigns with promotions and key events.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years’ experience in marketing and e-commerce, ideally in luxury hospitality.
• Strong expertise in SEO/SEM, paid advertising, content creation, and campaign management.
• Proficiency in analytics and e-commerce tools (Google Analytics, Meta Business Suite, booking platforms).
• Excellent communication, copywriting, and visual storytelling skills.
• Experience in budget management and cost control.
• Creative, analytical, and results-driven, with a passion for luxury hospitality.
• Experience in a business hotel location will be an added advantage.