Strategic Planner Lead

PT Paragon Pratama Teknologi; Jakarta Pusat; Hybrid; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading advertising technology company in Indonesia is seeking a Strategic Planner Lead to design data-driven campaigns. The ideal candidate will have over 5 years of experience in strategic planning and a strong analytical background. This role involves teamwork, creativity, and innovation in OOH advertising. Enjoy a competitive compensation package, hybrid work flexibility, and personal development opportunities.

Benefits

Flexibility with hybrid working setup

Private insurance

Training budget

Laptop ownership program

Performance bonus

Flexible & anniversary leaves

Qualifications

• 5+ years of experience in strategic planning or media planning.
• Experience presenting strategies to senior stakeholders.
• Strong understanding of advertising trends in Indonesia.

Responsibilities

• Develop Integrated Media Strategies aligning with client objectives.
• Translate market research into compelling campaign ideas.
• Lead and mentor a team of 3-4 media planners.

Skills

Analytical ability

Creative thinking

Leadership and mentoring

Excellent communication

Hands-on media planning

Education

Bachelor's degree in relevant fields

Tools

Media planning tools

Job description

🚀 Job Opportunity: Strategic Planner Lead at StickEarn

About StickEarn

StickEarn is an advertising technology company on a mission to transform Out-of-Home (OOH) advertising through technology, data, and creativity. We empower brands, agencies, and media owners to create impactful advertising experiences across Indonesia.

We are looking for a Strategic Planner Lead—a dynamic combination of creative storyteller and data-driven thinker. This role will bridge insights, creativity, and strategy to design campaigns that don’t just look great but deliver measurable business impact.

What You’ll Do

• Develop Integrated Media Strategies: Craft consultative campaign strategies that align with client objectives, audience behaviors, and industry trends, leveraging both creativity and data.
• Insight to Creativity: Translate market research, data, and audience insights into compelling campaign ideas and proposals that resonate with brands.
• Thought Partnership: Act as a strategic advisor to sales and clients—asking the right questions, challenging assumptions, and providing innovative media solutions.
• Creative Planning: Work closely with creative and campaign teams to design cross-channel plans (OOH, DOOH, experiential, and multi-channel) that are both impactful and measurable.
• Market & Category Analysis: Conduct competitor analysis, category deep‑dives, and cross‑market evaluations to sharpen campaign recommendations.
• Team Leadership: Lead, mentor, and upskill a team of 3–4 media planners, guiding them to adopt a consultative, insight‑led, and creative approach in every client proposal.
• Cross-Functional Collaboration: Partner with sales, supply, creative, and research teams to create holistic campaign strategies.
• Budget Management: Manage campaign budgets with accountability, ensuring efficiency while maximizing campaign impact.
• Measurement & Learning: Build frameworks to evaluate campaign success, create post‑campaign reports, and provide recommendations for optimization.
• Trendspotting: Continuously track OOH, DOOH, and marketing innovation trends, bringing new ideas and approaches that keep StickEarn ahead.

What We’re Looking For

• Bachelor’s degree in Advertising, Marketing, Communication, Business, Statistics, or related fields.
• 5+ years of experience in strategic planning, media planning, or brand strategy—agency or adtech background preferred (OOH/DOOH experience is a plus).
• Strong analytical ability: able to interpret data, research, and attribution models, then turn them into actionable strategies and compelling stories.
• Creative thinker with proven ability to develop innovative, insight‑driven campaign ideas.
• Hands‑on experience with media planning tools, research frameworks, and audience insights platforms.
• Skilled at consulting and presenting strategies to senior stakeholders and decision‑makers with confidence and clarity.
• Proven leadership and mentoring skills, with experience guiding and growing a small team.
• Excellent communication skills in English and Bahasa Indonesia, both written and spoken.
• Strong understanding of advertising trends in Indonesia and globally, especially in OOH, DOOH, and integrated campaigns.
• Naturally curious, collaborative, and consultative mindset—always looking for new ways to push strategy forward.

What We Offer

• Flexibility with our hybrid working setup
• Private insurance to keep you covered
• Training budget & laptop ownership program to boost your productivity & growth
• Competitive compensation package with performance bonus.
• Flexible & anniversary leaves to support work‑life balance and celebrate milestones

If you’re a strategic thinker with a creative edge and a passion for turning data into impactful campaign ideas, we’d love to meet you. Join us at StickEarn and help shape the future of OOH advertising!

*Only shortlisted candidates will be contacted.