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Pocket FM is revolutionizing audio entertainment globally, with 80+ million listeners spending

over 110 minutes daily on our platform. As we expand to France, we need a tactical creative

leader who can take our proven promotional assets and crack the French acquisition funnel

through smart adaptation and relentless testing.

We're seeking a Promo Lead to oversee the localization and optimization of our promotional

content pipeline. You'll take successful base promo assets, adapt them for French audiences,

and create multiple variations to find the winning combinations that drive cost-effective user

acquisition.

The Goal

Lead a focused team of promo writers and video editors to systematically adapt, test, and

optimize promotional content for French market acquisition. Starting with proven base assets

(20-40 minute promotional videos), you'll create multiple variants with different openings, hooks,

and messaging to crack the acquisition code on Meta, Google, TikTok, and other acquisition

channels.

Your success will be measured by your ability to find the creative variations that deliver the

lowest Customer Acquisition Costs (CAC) while maintaining high conversion rates from promo

viewers to paying subscribers.

Key Responsibilities

• Oversee dubbing operations with agencies/internal teams of base promotional assets
• from successful markets (Germany/US)
• Ensure cultural adaptation beyond translation - making content feel authentically French
• Quality control all dubbed content for lip-sync accuracy, emotional resonance, and technical standards
• Coordinate with original content teams to understand narrative context and key emotional beats

Creative Variation Development

• Lead systematic testing approach creating mutiple different openings per base promo asset
• Work with promo writers to craft compelling French hooks that capture attention
• Develop opening frameworks (mystery hooks, character introductions, conflict setups, cliffhangers)
• Maintain asset library of winning openings and creative patterns for scaling

Team Management & Production Workflow

• Manage team of 4-6 specialists: 2-3 promo writers, 2-3 video editors
• Create quality standards and review processes for all creative output
• Optimize workflows between writing, editing, and final delivery
• Implement feedback loops from performance data back to creative development

Performance Marketing Integration

• Collaborate closely with performance marketing team to understand which creative elements drive conversions
• Analyze performance data to identify winning patterns (opening styles, hooks, emotional triggers)
• Scale winning creatives by creating similar variations and formats

Required Qualifications

• 10+ years in performance creative roles at digital agencies, studios or production companies
• Hands-on experience managing creative testing on social media channels, with measurable impact on acquisition metrics
• Track record of scaling creative production while maintaining quality and speed
• Experience with content localization and cultural adaptation for French market
• Experience with fast-paced production environments and tight deadline management
• Strong project management skills with multiple concurrent campaigns
• Strong understanding of video production and post-production workflows
• Experience with creative testing methodologies and statistical significance
• Familiarity with performance marketing platforms (Meta Ads Manager, YouTube Ads, TikTok Ads)
• Comfort with data analysis and creative performance metrics
• Experience with attribution and conversion tracking
• Ability to translate data insights into creative direction

Location: Remote (France) | Paris area preferred

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