Seo-Jobs in Frankreich

Reporting directly to the E-Commerce Web Marketing, CRO & SEO Manager, the E-Commerce Copywriter & Content Strategist is responsible for creating digital content for our e-commerce website.

CORE JOB RESPONSIBILITIES

1. Draft, write, and manage all business-related writing materials, producing texts and providing content guidelines aligned with company register and brand standards for website homepage, editorial landing pages, banners, informative pages, customer care pages, merchandising categories, and social media.
2. Create, edit, and oversee copy across all touchpoints in American/British English and Italian, supervising translations in other languages for length, format, and register where possible.
3. Develop both long and short-form content—from blog editorials to push notifications and AdWords ads.
4. Handle the creation of media content across channels and campaigns (Google, Facebook, Instagram, Remarketing, Affiliation).
5. Coordinate with external Media Agencies and partners to maximize investment, improve ROI, and meet budget targets through content optimization.
6. Engage with third parties and partners to monitor and optimize campaigns based on content performance.
7. Analyze competitors both quantitatively and qualitatively through ongoing monitoring to propose new content ideas.
8. Manage newsletter calendar, craft copy following best practices, and analyze data to enhance open rates, CTR, engagement, and conversion rates.
9. Assist in defining and setting up segments via SFCC Marketing Cloud, testing newsletter layouts for message consistency and language accuracy before deployment.
10. Use customer demographic insights to produce targeted, relevant copy for organic and paid media.
11. Collaborate with merchandising, content & design, omnichannel, and customer care teams, guiding copy in line with marketing strategies.
12. Maintain a consistent tone and style appropriate for target audiences and brands across all channels.
13. Review media agency reports to ensure campaigns are monitored and refreshed as needed.
14. Test and verify campaigns, categories, landing pages, and product listing pages for consistency with sourced media and channels.
15. Collect, analyze data, identify trends, and insights to maximize ROI through tailored content strategies.
16. Apply SEO principles to website copy and meta tags.
17. Support the Web Marketing team with qualitative analysis of campaigns, newsletters, on-site content, and homepage performance.

Requirements:

1. At least 3 years of experience in a similar role, with experience in the fashion/lifestyle industry as a copywriter.
2. Knowledge of SEO and analytics tools such as Google Analytics 360, Google Trends, SEMrush, Salesforce Commerce Cloud, and Salesforce Marketing Cloud is a plus.
3. Proficiency in Office package, especially Excel.
4. Basic knowledge of HTML.
5. Preferably native English speaker (British or American); additional languages are a plus.
6. Cooperative, precise, and able to work under strict deadlines.
7. Attention to detail and excellent interpersonal and communication skills.
8. Ability to interact with diverse groups and collaborate with external departments.
9. Interest in working in an international environment and passion for content and fashion industry.

Benefits include an international, dynamic work environment, flexible work arrangements, training opportunities, and product discounts. Join a progressive, sustainable global company that values its people and their development. Apply now to become part of our family!