Marketing Manager

ESEMTIA GRUPO EDEBE SL; Tarragona; A distancia; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading company in the ed-tech sector is seeking a Marketing Manager to drive their marketing initiatives in Spain. This remote role involves developing marketing strategies, managing campaigns, and enhancing brand visibility while collaborating with various teams. Ideal candidates will have a strong marketing background, fluency in Spanish and English, and experience in SaaS or B2B sectors.

Servicios

Flexible hours

Career growth opportunities

Supportive work environment

Formación

• Fluent in Spanish and English, written and spoken.
• Experience in SaaS and B2B sectors; education experience is a plus.
• Proven success in multi-channel marketing strategies.

Responsabilidades

• Lead the development and execution of marketing initiatives.
• Oversee multi-channel campaigns across email, digital ads, SEO, and social media.
• Establish KPIs and track campaign performance.

Conocimientos

Brand engagement

Content strategy

Multi-channel marketing

Data analysis

Educación

3-5 years in marketing

Herramientas

CMS

Analytics tools

Elementor

Descripción del empleo

Join to apply for the Marketing Manager role at ESEMTIA GRUPO EDEBE SL.

We support more than 20,000 teachers and 250,000 students across 700 centres, with over 15 years of experience serving schools worldwide. Our vision is to be the #1 ed-tech choice for vocational training institutions in Spain. We are seeking our first marketing hire to drive impact within the industry, reaching more schools and students in need of our solutions.

What you will do

Lead the development and execution of marketing initiatives in Spain, focusing on attracting quality leads, strengthening brand presence, and improving conversions. As the first marketing hire, you will shape the marketing function at Esemtia and grow with the company. This role is remote within Spain and reports directly to the CEO.

Key Responsibilities:

1. Develop and manage marketing strategies and budgets to engage and convert leads.
2. Set measurable objectives aligned with business goals.
3. Collaborate with sales, product, and leadership teams.
4. Oversee multi-channel campaigns across email, digital ads, SEO, content, and social media.
5. Partner with sales and larger teams to develop lead nurturing and scoring mechanisms.

Brand Credibility & Trust

1. Refine brand positioning, messaging, and awareness strategies.
2. Enhance visibility through SEO, social media, and industry events.
3. Manage online reviews and ensure brand consistency across channels.

Content Strategy & Thought Leadership

1. Manage website content, SEO, and UI/UX improvements.
2. Create diverse content formats targeting school directors and educators.
3. Experiment with new content formats like videos and podcasts.

Performance Tracking & Optimization

1. Establish KPIs and track campaign performance.
2. Implement marketing automation tools for reporting.
3. Analyze data and optimize strategies regularly.
4. Stay updated on industry trends and opportunities.

What we are looking for

• Fluent in Spanish and English, written and spoken.
• 3-5 years in marketing, preferably in SaaS and B2B sectors; experience in education is a plus.
• Proven success in multi-channel marketing strategies.
• Strong brand, content, and audience engagement skills.
• Experience with CMS, Elementor, analytics tools, and managing freelancers.
• Experience with webinars and event management is a plus.

We encourage candidates with strong marketing foundations to apply, even if not all qualifications are met.

What we offer

• Impact: Shape the marketing direction and see your work’s effect from Day 1.
• Career growth: Expand responsibilities as the company scales.
• Flexible hours (Summer hours: 8AM–3PM in July and August).
• Supportive work environment and community engagement.

Recruitment process

• Initial call with Talent Acquisition Lead.
• Interview with Communications Lead at Everfield.
• Final interview with the CEO of Esemtia.

We look forward to your application!