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Client: Educational Testing Service (ETS)

Location: Madrid, Spain

Job Category: Other

EU work permit required: Yes

312284539349945548832460

2

23.07.2025

06.09.2025

About ETS: For more than 75 years, we have developed products and services based on rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research, and trusted assessments that help guide learners worldwide on their path to new possibilities. Our portfolio includes trusted measures such as TOEFL, TOEIC, GRE, and Praxis. Along with research, development, and innovation, our educational measurement solutions and research contribute to developing new methods and tools, informing dialogue with education policymakers, and shedding light on critical issues and potential solutions—all to create a world where all learners can improve their lives through education.

With new senior leadership, ETS aims to continue impacting lives globally as we expand our footprint. Our goal is to remain at the forefront of assessment and measurement efficacy in education and ed tech.

Overall responsibility for organizing and leading the marketing function for TOEFL globally:

• Serve as the expert marketer for TOEFL, crafting and executing comprehensive strategies across digital, MarTech, traditional advertising, PR, & brand development.
• Collaborate with sales, product development, and finance to align marketing strategies with business objectives.
• Lead digital marketing efforts and automation to enhance online presence and lead generation for B2C and B2B audiences.
• Manage marketing budgets strategically.
• Spearhead customer acquisition and retention initiatives.
• Supervise pricing, product marketing, communications, advertising, and PR activities.
• Build and lead high-performing teams, including performance marketing, content creation, and GTM teams.
• Support global and local marketing agendas, fostering a culture of creativity and accountability.
• Ensure the marketing department is well-resourced and focused on success.

Driving strategy and optimizing data:

• Drive growth by evolving TOEFL's communication strategy based on media landscape and consumer behavior insights.
• Lead competitor research and stay informed on macro trends.
• Adhere to ethical standards and legal regulations.

Experience and Skills:

• At least 3 years of senior leadership and 10 years in digital marketing, with expertise in performance marketing, preferably in a global role.
• Experience managing substantial marketing budgets.
• Proficiency with MarTech tools and modern technologies.
• Background in fast-growth digital businesses or online marketplaces (B2B and B2C).
• Proven leadership in global marketing strategies.
• Strong data and analytical skills.
• Experience in PPC, SEO, paid search, social marketing, and digital marketing.
• Familiarity with lead generation tools like Hubspot, Apollo, Marketo, Outreach.io.
• Excellent presentation skills for senior audiences.
• Innovative mindset with an entrepreneurial spirit.
• Bachelor’s degree in business or related fields; MBA preferred.
• 13+ years of successful team leadership experience, including remote teams.

Benefits include health, vision, dental insurance, learning grants, generous PTO, retirement plans, and additional perks. ETS is mission-driven and action-oriented.