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Job summary
A government organization in Canada is seeking a skilled professional to analyze market research data and direct marketing strategies. The ideal candidate will have a Bachelor's degree and 2-3 years of relevant experience. Responsibilities include developing promotional materials and managing a small team. This role requires attention to detail and excellent communication skills. The job is on site in Edmonton with parking provided.
Benefits
Qualifications
- Experience managing a team of 1-4 people.
- 2 years to less than 3 years of experience required.
- Specialized environmental skills and knowledge desired.
Responsibilities
- Analyze market research data to improve business decisions.
- Direct marketing strategies for the establishment.
- Develop promotional materials for educational programs.
Skills
Education
Tools
Languages: English
Education: Bachelor's degree or equivalent experience
Experience: 2 years to less than 3 years
On site: Work must be completed at the physical location. There is no option to work remotely.
Green job – Help: Green jobs contribute to environmental preservation, conservation, and restoration. Learn more about green jobs. The employer stated that this position is a green job, because it involves tasks and responsibilities contributing to positive environmental outcomes and helping Canada achieve its net-zero target.
This information was provided by the employer; it was not verified by Job Bank.
Work setting: Business
- Analyze market research data to improve business decisions or activities
- Direct the marketing strategies of establishments
- Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
- Direct the team on crucial information they should gather and research
- Establish distribution networks for products and services
- Establish distribution networks for products and services
- Evaluate an organization’s Internet presence
- Evaluate communication strategies and programs
- Implement communication strategies and programs
- Oversee the preparation of written material for website content
- Publicize activities, workshops, meetings and other events for fundraising or information purposes
- Develop promotional materials
- Hire, train, direct and motivate staff
- Market business services
- Write and edit press releases, newsletter and communications materials
- Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
- Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
- Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
- Advise clients on advertising or sales promotion strategies
- Assist in the preparation of brochures, reports, newsletters and other material
- Co-ordinate special publicity events and promotions
- Prepare and/or deliver educational, publicity and information programs, materials and sessions
- Maintain and manage digital database
- Consult with clients after sale to provide ongoing support
- 1 to 2 people
- 3-4 people
- Bing Ads Accreditation
- Certified fundraising executive (CFRE)
- Google AdWords Certification
- Canadian Professional Sales Association membership
- Adobe Experience Manager (AEM)
- Final Cut Pro
- Microsoft Publisher
- Microsoft Visio
- Adobe Photoshop
- HTML editing software
- MS Excel
- MS PowerPoint
- MS Word
- Business diagram software
- Data analysis software
- Desktop publishing software
- Spreadsheet
- Website creation and management software
- Word processing software
- Tablet computer
- Adobe Suite
- MailChimp
- Electronic mail
- Java
- MS Office
- Electronic
- Product development
- Specialized environmental skills and knowledge
- Business analysis
- Advertising
- Business services
- Communications
- Customs services
- E-commerce
- Market research
- Marketing
- Sales
- Brand management
- Digital media
- Investor relations
- Strategy
- Negotiation
- Merchandising or window
- Distribution
- Security and safety: Criminal record check
- Own vehicle
- Parking paid by employer
- Public transportation is available
- Valid driver's licence
- Vehicle supplied by employer
- Willing to travel
- Attention to detail
- Fast-paced environment
- Work under pressure
- Cellular phone
- Computer
- Internet access
- Pager
- Efficient interpersonal skills
- Excellent written communication
- Flexibility
- Organized
- Team player
- Reliability
- Creativity
- Quick learner
- Accountability
- Parking available
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.