Field Marketing Manager

RBC; Toronto; Hybrid; CAD 75,000 - 90,000; Full time

Job summary

A leading financial institution is looking for a Field Marketing Manager to act as a marketing consultant for advisors across Canada. You will facilitate tailored marketing strategies, deliver creative solutions, and educate teams on marketing tools. With a strong background in digital marketing and project management, you will represent the marketing team at branch visits nationwide. The ideal candidate is relationship-driven and possesses excellent communication skills. This role includes travel and offers a dynamic, rewarding work environment.

Benefits

Bonuses and flexible benefits

Competitive compensation

Coaching and development opportunities

Flexible work/life balance options

Qualifications

• 5-7 years of experience in a consulting role.
• Flexibility and desire to travel across Canada.
• Strong verbal and written communication skills.

Responsibilities

• Act as a marketing consultant.
• Manage the intake and delivery of creative marketing collateral.
• Represent the marketing team at branch visits across Canada.

Skills

Project management

Relationship building

Digital marketing

Effective communication

Problem solving

Education

Bachelor’s degree in Marketing, Communications, Business

Job description

Job Description

As a Field Marketing Manager with the RBC Wealth Management Canada Marketing team, you will serve as a trusted marketing consultant and relationship manager for advisors across Canada. You’ll help them grow their businesses by crafting tailored marketing strategies, providing expert recommendations, and managing the delivery of high-quality creative assets through our in-house creative studio.

A core part of this role includes travelling to branch locations nationwide as a subject-matter expert, helping educate advisors and managers on the marketing tools, digital platforms, and creative solutions available to them, while uncovering opportunities to innovate and build new resources.

We’re looking for a relationship-driven communicator and creative problem solver who can connect with advisors, understand their needs and translate ideas into meaningful marketing solutions. You should have strong project management skills, a passion for digital marketing, and the ability to navigate constraints while still generating fresh, effective ideas.

What will you do?

Act as a marketing consultant

Project manage creative requests

• Manage the intake, scoping, and delivery of creative marketing collateral in partnership with our designers, copywriters, and content specialists
• Review materials for brand alignment, messaging accuracy, and best practices
• Ensure timely, high-quality execution of brochures, social content, landing pages, website updates, and more

Travel as a marketing expert

• Represent our marketing team at branch visits across Canada, delivering presentations and consultations on how marketing can accelerate business development
• Provide in-person guidance on digital tools, branding, websites, social media, and campaign opportunities
• Gather insights from the field to help evolve our offering and shape future marketing solutions

Drive innovation and improve efficiencies

• Identify gaps, inefficiencies, or unmet advisor needs and work with the Marketing team to design scalable tools and resources
• Stay current on industry trends, digital best practices, and evolving marketing technology
• Champion creative thinking within brand and regulatory constraints

What do you need to succeed?

Must have

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5-7 years of experience in consulting role
• Flexibility and desire to travel across Canada

• Strong verbal and written communication skills and prior experience working in a customer service role
• Skilled in project management; exemplary organizational skills with a keen eye for detail, excellent time management skills and ability to prioritize multiple projects
• Strong client management skills, with the ability to build relationships, understand needs, and deliver tailored support
• Business-minded with a passion for digital marketing and make a concerted effort to stay abreast of developments in our industry
• Natural problem solver and can think on your feet

Nice to have

• Broad knowledge of financial markets with some familiarity with wealth management
• Fluent in French (reading, writing, conversation)

What’s in it for you?

We thrive on the challenge to be our best, be progressive, maintain a growth mindset and work together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Flexible work/life balance options
• Opportunities to do challenging work
• Opportunities to take on progressively greater accountabilities

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging, and opportunity for all.