Shopper Marketing Manager

Molson Coors Beverage; Toronto; Hybrid; CAD 100,000 - 132,000; Full time

Job summary

A leading beverage company is looking for a Shopper Marketing Manager based in Toronto, ON. You will lead the development of marketing strategies that influence shopper behavior using insights and collaboration with cross-functional teams. The role offers a competitive salary range of $100,400.00 - $131,800.00 plus additional benefits. Join a dynamic team where creativity and data-driven decisions drive success.

Benefits

Flexible work programs

Comprehensive health benefits

Career development opportunities

Participation in the Total Rewards program

Access to brand clothing and swag

Qualifications

• Passionate about marketing and shopping behavior.
• Curious and data-driven to understand customer behaviors.
• Strong storyteller to engage others on strategy.

Responsibilities

• Lead development of shopper solutions based on insights.
• Collaborate with cross-functional teams.
• Measure KPIs to inform future marketing decisions.
• Support coaching of Assistant Marketing Managers.

Skills

Marketing

Data analysis

Storytelling

Collaboration

Problem-solving

Job description

Requisition ID: 37038

Cheers to creating an incredible tomorrow!

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non‑alcohol brands, and a bold vision for our future… we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights:

In the role of Shopper Marketing Manager working in Toronto, ON you will be a part of the Shopper Marketing Team. You will be accountable for leading the development, communication, and evaluation of solutions through the line for shoppers of your designated brand portfolio, in the on‑premise and retail channels that put our strong portfolio of brands at the forefront. These solutions must be rooted in brand, shopper, and channel insights and must influence shopping behavior and deliver value and sales for our customers and our company.

This position reports to the Sr Manager Shopper Marketing and works very closely with internal and external stakeholders through the value chain to deliver solutions that drive profitable growth for our retailers and grow MCBC’s share of category and channel.

What You’ll Be Brewing:

• Be an expert at our shoppers needs, their occasions and their journey
• Know your assigned brand(s) inside out from strategy to creative guidelines
• Working collaboratively with cross‑functional partners, you will lead the development of shopper solutions rooted in insights and brand fundamentals of your assigned brand(s) to influence purchasing behaviour
• You will develop strong briefs and work with external and internal agencies on the strategy, idea, creative and tactics from ideation to execution
• As partner to the sales organization and part of the broader Marketing Activation team, you will connect with customer teams to gather inputs and feedback throughout the program development process and to guide them on executional direction as the brand steward.
• You will create media assets that align to our shopper’s journey
• You will identify and measure KPIs, both short and long term and use those to inform future decisions
• Lead capability building initiatives for the team
• Support Senior Manager with coaching of the Assistant Marketing Managers on the team
• Lead relationship with 1 or 2 partner agencies on behalf of the team

Key Ingredients:

• You’re passionate about marketing, shopping behaviour and channel dynamics
• You’re curious and like to dig in on data to understand behaviours
• You’re a storyteller who can engage others on their strategy and idea
• You’re a problem solver who takes accountability to deliver strong work within time commitments
• You build relationships and collaborate to get to the desired outcome
• You have a desire to win, and help others to win
• You have a thirst for learning – you are always looking for ways to learn and help one another grow

Beverage Bonuses:

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Access to cool brand clothing and swag, top events and, of course… free beer and beverages!
• Work within a fast‑paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail [e-mail].

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $100,400.00 - $131,800.00 (posting salary range) + 13% target short term incentive + $11,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non‑discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.