Assistant Marketing Manager, Häagen-Dazs

Nestlé; Toronto; Hybrid; CAD 71,000 - 85,000; Full time

Job summary

A leading food and beverage company in Canada seeks an Assistant Marketing Manager for Häagen-Dazs. In this role, you will analyze brand performance, manage product launches, and develop insightful marketing strategies. The ideal candidate has a university degree, at least two years of relevant marketing experience, and strong analytical and project management skills. Join a dynamic team that values innovation and collaboration in a hybrid work environment.

Benefits

Comprehensive health and dental benefits

Company matched pension plan

Three weeks vacation

Flexible work arrangements

Educational assistance

Bonus eligibility

Qualifications

• Minimum of 2 years of marketing experience, preferably in CPG.
• Proficient in AC Nielsen and budget management.
• Ability to manage changes in a fast-paced environment.

Responsibilities

• Analyze brand performance and provide insights.
• Manage product launches and marketing initiatives.
• Develop customer-facing marketing materials.

Skills

Analytical skills

Project management

Collaboration

Problem-solving

Marketing analysis

Education

University degree in business

Tools

MS Word

Excel

PowerPoint

Job description

Assistant Marketing Manager, Häagen‑Dazs

Position Snapshot

Business area: Nestlé Canada

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid

Compensation Range: $71,678 – $85,000

At Nestle Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, in compliance with Ontario's pay transparency regulations.

A Little Bit About Us

While Nestlé is known for KitKat®, Gerber®, Nescafe®, and Häagen‑Dazs®, our recipe for success comes down to one thing: our people.

We strive to lead a people‑focused culture that empowers employees to bring their authentic selves to work each day. There are 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

What to Expect

As Assistant Marketing Manager, Häagen‑Dazs, you’ll play a meaningful role in shaping how one of the world’s most iconic premium brands shows up in Canada. This is a hands‑on brand role where strategy and execution come together – from building compelling brand plans to bringing launches and campaigns to life in market. You’ll help develop strategic, insight‑led recommendations, while owning key initiatives across the Häagen‑Dazs brand. This includes commercializing new product launches, supporting integrated marketing campaigns, and partnering closely with cross‑functional teams to ensure excellence in execution.

A day in the life

• Provide fact‑based analytical support to identify business issues and opportunities by monitoring brand and competitive performance against key KPI.
• Analyze brand, category and competitive performance using AC Nielsen and other research/data sources, translating data into clear insights.
• Prepare and present monthly brand and competitive performance reviews, offering a holistic view of category dynamics and business health.
• Leverage consumer, brand and marketplace insights to inform marketing strategics and activities within the 18‑Month Brand Plan, aligned with the 3‑Year Brand Plan.
• Lead the end‑to‑end execution of Innovation and Renovation projects, collaborating and influencing cross‑functional partners to deliver launches with excellence.
• Manage all launch‑related initiatives and communications, including research, volume builds, packaging and product development, sales presentations, kits and samples.
• Support brand and category plans through packaging, pricing promotional, merchandising, and distribution initiatives.
• Manage Product Fixed Marketing Expense (PFME), including tracking spend and leading pre‑ and post‑evaluation to assess business impact against KPIs.
• Develop customer‑facing materials including sell sheets, cycle kits and communication plans.
• Support marketing administration including internal presentations, meetings, events, etc.

Role Requirements

• A University degree in a business‑related discipline preferred.
• A minimum of 2 years of marketing experience required. CPG experience is strongly preferred.
• Understanding of commercialization process within CPG with ability to leverage Nestlé processes, resources, and environment.
• Demonstrated proficiency in marketing analysis (AC Nielsen, market share, PFME/budget management).
• Strong analytical, project management, and problem‑solving skills.
• Entrepreneurial and results‑focused, with the ability to navigate complexity and drive execution.
• Solid understanding of the 4 Ps and their application, including the ability to read and interpret a P&L.
• Agility, curiosity and courage.
• Collaboration skills and an ability to work comfortably with various stakeholders.
• Passionate to build and grow brands, with ‘can‑do’ attitude and a willingness to challenge status quo.
• Comfortable managing change and evolve in a fast‑paced dynamic and matrix environment.
• Proven ability to collaborate, lead, and empower others in a team environment.
• Proficient computer literacy: MS Word, Excel, PowerPoint, Outlook and other MS applications.

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Three weeks of Vacation and five personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Bonus eligibility
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender‑affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

What You Need To Know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal‑opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.