AI/CRM Seller Growth Marketing Manager

eBay; Toronto; On-site; CAD 90,000 - 110,000; Full time

Job summary

A leading ecommerce platform based in Toronto is looking for a CRM Marketing Manager to drive seller growth initiatives. In this role, you will strategize and execute marketing communications through various channels, overseeing programs that inspire and support sellers. Ideal candidates will have a strong CRM and marketing background with a focus on data-driven results, able to work collaboratively across teams. Join us to enhance seller experiences and drive business growth in the ecommerce landscape.

Qualifications

• Strong CRM expertise with seller/B2C/B2B marketing experience.
• Track record of leading CRM marketing programs until execution.
• Ability to manage customer relationships and influence outcomes.
• Results-oriented with a balance of qualitative and quantitative success measures.

Responsibilities

• Own strategy and execution of seller marketing communications.
• Develop testing plans for seller marketing channels.
• Implement end-to-end communication plans with support teams.
• Partner with global and local seller initiative leaders.

Skills

CRM expertise

B2C marketing

B2B marketing

Data analysis

Team collaboration

Tools

Unified Experience Platform

Message Studio

Monday.com

Job description

At eBay, we’re more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We’re in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role:

The CRM Seller Programs team forms a critical part of the Global CRM and is passionate about driving business growth and satisfaction of our business sellers on eBay.

The role of the CRM Marketing Manager, Seller Growth sits under the Growth pillar of the Seller Programs team and reports to the CRM Seller Growth Lead.

In this role, you will own the strategy and execution of seller marketing communications through own / CRM channels. You will have an opportunity to build from scratch, together with your team, some of the first seller flagship programs and crafting message, audience, channel and contact strategy for those. Examples of programs and initiatives in scope:

• Growth Program, focused on inspiring sellers with growth tips tailored to their business needs, showcasing seller stories, and market trends.

• Driving success of business initiatives such as seller growth through account management programs, incentives like seller coupons or pricing promotions

• Drive understanding and best practices around new tools and features developed to make sellers successful on eBay and making selling on eBay easy

• Recognize sellers successes and encouraging them to perform best in their category and overperform competition

What you will accomplish:

• Craft the seller storyline and foster conversations with US, CA, UK, and DE business sellers, growing into more markets. AU, IT)

• Develop a test & learn plan for seller marketing channels, messaging, creative approaches, and customer feedback to meet customer-centric goals.

• You will implement the roadmap E2E, with support of a Campaign Manager dedicated to your function, Operational and Creative Teams, Planning Teams and Marketing Tech

• You will develop a strong understanding and expertise on how to use the Marketing tools such as Unified Experience Platform, Message Studio and Monday.com

• You will partner with the global and local seller initiative leaders, Seller Product, Marketing Tech, Global Creative, Enablement teams, Community & Engagement, Customer Service, Trust and other business partners in crafting cohesive end-to-end communication plans

What you will bring:

• You will bring a strong CRM expertise into the role, with seller / B2C / B2B marketing expertise and global remit experience highly beneficial

• You will have a strong track record of successfully developing and leading CRM marketing programs and campaigns, from the original idea until successful execution and measurement

• Strong abilities in managing customers and influencing

• You will be numbers driven, results oriented, and be able to balance qualitative with quantitative measures of success

• You will be comfortable working across multiple time-zones, with high degree of flexibility and trust to ensure the right work-life balance

• You will demonstrate natural curiosity to learn and grow and be open to feedback and different point of views

• You will be a strong team player, fostering collaborative environment and trusted relationships

• Last but not least, you will be passionate about customer excellence and always put the customer first

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [e-mail]. We will make every effort to respond to your request for accommodation as soon as possible.