Assistant Marketing Manager, Nescafé Coffee

Nestlé; Toronto; Hybrid; CAD 71,000 - 85,000; Full time

Job summary

A leading food and beverage company in Toronto is seeking an Assistant Marketing Manager for the Nescafé coffee portfolio. You will craft strategic recommendations and oversee product launches while collaborating with diverse teams. Ideal candidates will have a university degree with at least 3 years in marketing, preferably in CPG, a strong analytical mindset, and proficiency in marketing analysis tools like AC Nielsen. This role offers a competitive salary range and benefits within a hybrid work environment.

Benefits

Health and Dental benefits

Company matched pension plan

Flexible work arrangements

Educational Assistance & Tuition Reimbursement

Bonus eligibility

Gender affirmation benefits

Fertility Services and Surrogacy Medical Coverage

Adoption benefits

Discount on Nespresso products

Access to Company store

Qualifications

• Minimum of 3 years of marketing experience, with CPG experience preferred.
• Understanding of commercialization process within CPG and Nestlé resources.
• Self-motivated and results-focused, curious with strong analytical skills.

Responsibilities

• Monitor brand and competitive performance against key KPIs.
• Lead execution of Innovation and Renovation projects.
• Prepare and present monthly brand performance reviews.
• Manage Product Fixed Marketing Expense (PFME) and track spend.
• Collaborate with cross-functional partners to deliver launches.

Skills

Marketing analysis

Brand management

Collaboration skills

Analytical skills

Consumer data analysis

Adaptability to change

Education

University degree in Business or Marketing

Tools

AC Nielsen

MS Word

Excel

PowerPoint

Outlook

Job description

Assistant Marketing Manager, Nescafé Coffee

Position Snapshot

Business area: Nestlé Canada Inc.

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid

Compensation Range: $71,678 – $85,000

At Nestle Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, in compliance with Ontario's pay transparency regulations.

A little bit about us

While Nestlé is known for KitKat®, Gerber®, Nescafe®, and Häagen-Dazs®, our recipe for success comes down to one thing: our people.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

What to Expect:

As Assistant Marketing Manager, you will be working on projects across the highly strategic Nescafé coffee portfolio, the largest coffee brand in the world. This position offers a unique hands‑on opportunity to develop strategic recommendations, drive product launches, and collaborate with diverse stakeholders, all while deepening your expertise in brand building.

Your responsibilities will include crafting strategic, insight‑driven recommendations and overseeing key initiatives across the Nescafé brand. This encompasses the commercialization of new product launches, supporting integrated marketing campaigns, and collaborating closely with cross‑functional teams to ensure outstanding execution and performance

A day in the life:

• Provide fact‑based analytical assessment to identify business issues and opportunities by monitoring brand and competitive performance against key KPI.
• Prepare and present monthly brand and competitive performance reviews, offering a holistic view of category dynamics and business health.
• Lead the end‑to‑end execution of Innovation and Renovation projects, collaborating and influencing cross‑functional partners to deliver launches with excellence, both locally and Globally
• Lead all launch related initiatives and communication, including research, volume builds, packaging & product development, as well as launch presentations, sales kits and samples for sales
• Lead packaging, pricing, promotional, merchandising and distribution strategies to support brand & category plans
• Prepare and present monthly brand and competitive performance reviews vs. critical metrics using available data tools such as AC Nielsen, to provide a complete understanding of category dynamics and business health
• Manage Product Fixed Marketing Expense (PFME), including tracking spend and leading pre‑ and post‑evaluation to assess business impact against KPIs.
• Leverage consumer, brand and marketplace data to recommend marketing strategies, and activities for the 18‑Month Brand Plan (aligned with 3 Year Brand Roadmap and learning from previous years)
• Support and collaborate with internal team members and external collaborators across various initiatives and high‑profile launches
• Support marketing administration including internal presentations, meetings, events, etc.

Role Requirements

• A University degree or equivalent experience in Business or Marketing.
• A minimum of 3 years of marketing experience. CPG experience is strongly preferred.
• An understanding of commercialization process within CPG with ability to leverage Nestlé processes, resources, and environment

• Demonstrated proficiency in marketing analysis (AC Nielsen, market share, budget management).
• Passionate to build and grow brands, with ‘can‑do’ attitude and a willingness to challenge status quo.

• Comfortable managing change and evolving in a fast‑paced, dynamic and matrix environment.
• A self‑motivated attitude, and be results focused, curious with strong analytical skills.

• Demonstrated competencies and success in marketing fundamentals (4 P's) with proven track record in brand management
• Collaboration skills and an ability to work comfortably with various stakeholders.
• Proficient computer literacy: MS Word, Excel, PowerPoint, Outlook and other MS applications.

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Three of Vacation and five personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Bonus eligibility
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender‑affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal‑opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.