Senior Manager, Marketing

Assiniboine Park Conservancy; Winnipeg; On-site; CAD 100,000 - 125,000; Full time

Job summary

A leading cultural and tourism organization in Winnipeg is seeking a Senior Manager, Marketing to drive brand awareness and audience engagement. This role involves leading a team, developing integrated marketing strategies, and collaborating with various stakeholders. The ideal candidate will have 7–10 years of marketing experience, a Bachelor’s Degree in a relevant field, and proficiency in digital marketing and analytics. The position is full-time and offers an opportunity to make a significant impact in a vibrant institution.

Qualifications

• 7–10 years of progressive experience in marketing, developing strategies.
• Experience with tourism or destination marketing campaigns.
• Strong proficiency with marketing analytics and CRM tools.

Responsibilities

• Develop and lead overall marketing strategy.
• Oversee integrated marketing planning across platforms.
• Collaborate with teams to promote programs and activities.
• Manage annual marketing budgets and agency work plans.
• Position APC as a top tourism destination using visitor insights.
• Oversee development and production of all marketing materials.
• Lead digital marketing strategy and analytics.
• Mentor and support the marketing team.

Skills

Digital marketing

Team leadership

Marketing analytics

Communication skills

Collaboration

Education

Bachelor’s Degree in Marketing or related field

Advanced certification in digital marketing

Tools

CRM tools

Digital advertising platforms

Job description

Overview

Senior Manager, Marketing — Deadline to Apply: Monday, January 5, 2026. Non-Union, Permanent Full-Time.

About the Assiniboine Park Conservancy

Creating the future vision for one of Winnipeg, Manitoba, Canada’s most prized treasures, Assiniboine Park Conservancy (APC) is the not-for-profit organization that oversees Assiniboine Park’s operations and ensures its ongoing redevelopment and financial viability. Our team is inspired to create and deliver extraordinary experiences for the people who visit and use the Park and Zoo including building friendly, supportive, effective relationships with stakeholders, community and the general public. We want to be a place where people share the wonders of nature in a way that inspires them to conserve it for the future.

The Opportunity

We are seeking a Senior Manager, Marketing to provide strategic, creative, and operational leadership for APC's marketing function by developing and executing integrated marketing strategies that build APC's brand, drive visitation, and strengthen audience engagement across the Leaf, the Zoo, and the Park. Reporting to the Senior Director, Marketing & Communications, this role plays a key part in positioning APC as a leading cultural and tourism destination through targeted, modern, and measurable marketing initiatives.

The Senior Manager oversees multi-channel marketing efforts — including digital marketing, advertising, tourism campaigns, and content development — ensuring APC’s brand is presented consistently and effectively across all platforms. As APC’s primary day-to-day liaison with the agency of record and key tourism partners, the role supports collaborative campaigns that expand APC’s reach to local, national, and international audiences. In addition, the Senior Manager provides leadership to the marketing team and manages the delivery of internal marketing and creative needs, ensuring materials align with APC’s brand standards and guest experience objectives.

Responsibilities

• Develop and lead APC’s overall marketing strategy to grow brand awareness, audience engagement, and visitation across The Leaf, the Zoo, and all major programs and events.
• Oversee integrated marketing planning across traditional and digital platforms to support annual priorities and translate APC’s mission and values into clear, compelling campaigns that inspire community connection, conservation awareness, and guest participation.
• Collaborate with internal teams (Education, Events, Communications, Guest Experience) as well as alongside the on-site Compass Group of Canada's Park Hospitality team, to promote programs, seasonal activities, and hospitality offerings, ensuring strategic coordination, alignment, and cohesive brand storytelling.
• Collaborate with the Senior Director of Marketing & Communications to develop and manage annual marketing budgets, agency work plans, and media buys, ensuring fiscal responsibility and alignment with organizational goals.
• Position APC as a top tourism destination by using visitor insights, travel trends, and partnerships with Travel Manitoba, Tourism Winnipeg, and other agencies to lead cooperative marketing and campaigns.
• Oversee the development and production of all creative, ensuring strong visual brand alignment, consistent messaging, high-quality execution, and timely delivery of marketing materials including — but not limited to — digital assets, printed collateral, web and social graphics, and signage.
• Lead digital marketing strategy and analytics covering SEO, content optimization, accessibility, user experience, and measurement of performance, ROI, conversions, and audience behaviour.
• Use data-driven insights and research to guide creative direction, evaluate results, improve future campaign effectiveness, and report results and recommendations to senior leadership.
• Lead, mentor, and support the marketing team, fostering a culture of collaboration, creativity, accountability, and continuous learning for the Marketing Coordinator, Production Coordinator, and Graphic Designer.

Required Education, Training, and Experience

• Bachelor’s Degree in Marketing, Communications, Tourism, Business Administration, or a related field required.
• Advanced certification in digital marketing, analytics, or destination marketing considered an asset.
• Minimum 7–10 years of progressive experience in marketing, with demonstrated success in developing and implementing digital and integrated marketing strategies.
• Proven experience leading tourism or destination marketing campaigns that drive visitation and audience growth.
• Experience working collaboratively with tourism agencies, destination marketing organizations, or hospitality partners.
• Strong proficiency with marketing analytics, CRM tools, and digital advertising platforms.
• Demonstrated success in team leadership, project management, and cross-departmental collaboration.
• Excellent written and visual communication skills with an ability to translate complex ideas into clear, engaging content.
• Experience working with cultural, tourism, or non-profit organizations considered an asset.

APC Commitment to Diversity & Inclusion

Assiniboine Park Conservancy is committed to creating and maintaining a diverse and inclusive workforce. Employment equity may be a factor in selection for this competition. Consideration will be given to Indigenous people, racialized minorities, women, and persons with disabilities.

Accommodations are available upon request during the assessment and selection process.