INFLUENCER MARKETING MANAGER

Finlink Group; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading digital marketing firm in Canada seeks an experienced Influencer Marketing Manager to design and execute innovative marketing strategies across platforms like TikTok and Instagram. The role involves building strong relationships with creators, managing campaigns, and ensuring compliance with brand standards. The ideal candidate has a Bachelor’s degree in Marketing and proven hands-on experience in influencer marketing. This position offers competitive pay and benefits, along with opportunities for growth and development in a supportive environment.

Benefits

Performance-based bonuses

Comprehensive healthcare benefits

Career development pathways

Access to leisure facilities

On-site parking

Qualifications

• Proven experience in influencer marketing and managing creator campaigns.
• Strong knowledge of major social media platforms and creator ecosystem.
• Excellent organizational skills and ability to handle multiple projects simultaneously.

Responsibilities

• Design and execute influencer marketing strategies on major platforms.
• Develop and manage relationships with creators and agencies.
• Measure and report on campaign performance against KPIs.

Skills

Influencer marketing

Relationship management

Data analysis

Strategic thinking

Communication

Education

Bachelor’s degree in Marketing or Communications

Job description

Influence Marketing Manager

Are you ready to lead the charge in the creator economy?

A global leader in the digital entertainment space is looking for a dynamic and experienced Influencer Marketing Manager to take ownership of their entire creator and digital partnership ecosystem. This is a high-impact role where you will directly influence how our brands connect with millions of new audience members across the most exciting platforms. If you excel at strategy, thrive on negotiation, and live at the intersection of brand safety and cutting‑edge digital trends, we want to hear from you.

The Objective: Driving Growth Through Creators

You will design and execute the influencer and creator marketing strategy across major platforms, including TikTok, Instagram, YouTube, and Twitch. Your primary goal is to build genuine relationships and deploy campaigns that bring our brands to life through influential voices, resulting in measurable audience growth and business objectives.

Key Responsibilities

Strategy & Planning:

• Develop and execute a comprehensive creator strategy that supports core marketing and growth objectives across multiple product brands.
• Identify key markets, optimal platforms, and content formats based on robust audience data.
• Build always‑on programs and targeted campaigns for product launches, events, and major promotions.

Relationship Management:

• Cultivate and manage robust relationships with top‑tier creators, agencies, and talent managers.
• Source, evaluate, and onboard creators who authentically align with brand guidelines and target demographics.
• Negotiate contracts, deliverables, timelines, and fees while rigorously adhering to legal and brand compliance standards.

Campaign Execution:

• Own the end‑to‑end management of all influencer activity.
• Clearly brief creators on campaign goals, key messaging, and mandatory regulatory disclosures.
• Review and approve all content to ensure brand safety, platform alignment, and regulatory compliance.
• Coordinate timelines with internal Social Media, CRM, and Design teams to maximize campaign impact.

Performance & Optimization:

• Ensure all initiatives are data‑driven and continually improving.
• Track and measure campaign performance against agreed metrics (views, engagement, click‑through, sign‑ups, etc.).
• Produce regular, actionable performance reports by platform, partner, and content type.
• Test and iterate on messaging, formats, and partner mix to continuously enhance results.

Compliance & Brand Safety:

• Act as the guardian of our brand across the creator space.
• Ensure all partner activity strictly follows platform rules and advertising guidelines, including clear disclosure protocols.
• Consult with Legal and Compliance teams for higher‑risk campaigns or specialized partnerships.
• Actively monitor live content and swiftly address any issues requiring immediate adjustment or removal.

Professional Requirements

• Education: Bachelor’s degree in Marketing, Communications, or a related field, or equivalent practical experience.
• Domain Expertise: Proven, hands‑on experience in influencer, creator, or digital partnership marketing, with a background ideally in gaming, entertainment, or iGaming.
• Campaign Management: Direct experience managing full creator campaigns, including briefing, contracting, tracking performance, and managing payments.
• Platform Mastery: Strong working knowledge of major social platforms and the structure of the modern creator ecosystem.
• Data Fluency: Comfortable working with performance data, setting relevant KPIs, and using analytics tools to measure ROI.
• Communication: Excellent written and verbal communication skills in English, coupled with strong relationship‑building abilities.
• Organizational Skills: Strong organizational skills and the capability to juggle multiple campaigns and stakeholder needs simultaneously.
• Culture Interest: Genuine interest in gaming, online communities, and a solid understanding of current gaming culture and trends.
• Desirable Assets (Nice to Have)
• Experience utilizing specialized influencer or creator partnership management tools/platforms.
• Direct experience with performance‑driven campaigns (e.g., focused on CPI, CPA, or ROAS).
• Experience operating within regulated or sensitive industries where compliance and brand safety are paramount.

Role offers:

• A competitive salary package complemented by performance‑based bonuses.
• Comprehensive benefits including extended healthcare, dental, vision, and disability coverage.
• Clear pathways for career development, growth, and advancement.
• A highly collaborative, supportive, and innovation‑focused team environment.
• Access to on‑site leisure facilities and company‑wide social events.
• Convenient on‑site parking.

🌟 Ready to Lead the Creator Conversation?

If you are a resourceful and strategic digital marketer eager to push boundaries and build impactful campaigns, we encourage you to apply. We are looking for the next leader to define our presence in the creator space.