Marketing Manager (15 months contract)

Nestlé; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A global nutrition company is seeking a Marketing Manager for its Genestra Brands in Toronto. In this role, you'll manage strategic brand development, lead multi-channel marketing initiatives, and collaborate with cross-functional teams. Ideal candidates will have 3-5 years of relevant experience in brand management, strong analytical skills, and a university degree in Business or Marketing. The position offers a hybrid working model with growth and training opportunities within a diverse environment.

Benefits

Flexible work arrangements

Training and development programs

Discounts on Nestlé products

Qualifications

• 3-5 years of successful brand/product management experience in CPG, OTC/Consumer Health, or Life Sciences.
• Ability to drive business results strategically and tactically.
• Solid understanding of marketing and communications.

Responsibilities

• Lead development of multi-year plans for Genestra Brands.
• Define perceived value and create effective communication strategies.
• Develop competitive advantage strategies across marketing channels.
• Partner with Sales and Category teams to optimize brand plans.
• Improve Return on Investment and manage complex initiatives.

Skills

Brand management

Analytics

Marketing fundamentals

Communication

Agility

Education

University degree in Business or Marketing

Job description

Position

Marketing Manager, Genestra Brands (15-month contract)

Position Snapshot

Business area: Nestlé Health Science
Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8 Hybrid

A little bit about us

Nestlé Health Science is an innovative company engaged in advancing the role of nutritional therapy to improve the management of health for consumers, patients and our partners in healthcare. Our intent is to bring forward nutritional therapies that have proven clinical and health economic value and improve the quality of people’s lives. We will support your personal growth with a people-focused culture and a flexible and diverse working environment.

What to Expect

As the Marketing Manager for Genestra Brands, this role offers the exciting opportunity to work with our diverse portfolio within the Vitamins, Minerals, Herbal Supplements (VMHS) business. In this role, you will not only contribute to the growth of Genestra Brands but also help to unlock its full potential. By leveraging outstanding practices, you will play a pivotal role in defining and refining our go-to-market strategies, while exploring new avenues for brand expansion. Working daily with cross-functional teams, you will have the autonomy and support to bring these plans to life and thrive in your role. This position is an existing vacancy.

A day in the life

• Lead and support the development of 18-month and 3-year plans for Genestra Brands in Canada, in line with Global ambitions.
• Build Brand through translation of insights into action. Responsible for defining patient/consumer and healthcare professional (HCP) perceived value, creating compelling communication and effective media strategies, and working closely with the cross-functional teams to develop a 3-year innovation & renovation pipeline that is relevant and financially sound.
• Leverage key consumer and customer insights to develop strategies that build competitive advantage across the 4Ps (Product, Price, Place, Promotion) across multiple segments and channels, growing the core portfolio, and successfully bringing new products to the market.
• Lead the development of annual media and communication plans with external agency partners and external suppliers, driving consistent & relevant brand experiences & messages that break-through within the Canadian market and ultimately show brand growth.
• Plan and implement flawlessly by partnering with the Sales and Category teams to optimize and amplify brand plans at the Customer level.
• Responsible for improving Return on Investment year over year and spend efficiency.
• Work closely with the digital and eBusiness teams to build and implement outstanding strategies, focusing on eCommerce, B2B, B2B2C, and other relevant areas.

Role Requirements

• University degree in Business or Marketing, or an equivalent combination of formal education and proven experience.
• Minimum 3-5 years of successful brand/product management experience (including leading agency teams) from CPG, OTC/Consumer Health or Life Sciences environments.
• Visionary, decisive and analytical nature with the ability to drive business results at the strategic and executional levels.
• Solid understanding of marketing vehicles and marketing fundamentals
• Experience in managing multi-channel and multi-audience (individuals receiving care and medical providers) marketing communications.
• Agile and able to adjust in a fast-paced ever-changing environment, comfortable taking calculated risks and doing things differently to carve a new way forward.
• Ability to manage high priority, complex, and central initiatives.
• Knowledge of financial planning, forecasting assortment planning and inventory management

Benefits

• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
• Additional discounts on a variety of products and services offered by our preferred vendors and partnerships

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

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