Marketing-Jobs in Kanada

About MSI

MSI is a world leader in gaming, content creation, business & productivity and AIoT solutions. Bolstered by its cutting-edge R&D capabilities and customer-driven innovation, MSI has a wide-ranging global presence spanning over 120 countries. Its comprehensive lineup of laptops, graphics cards, monitors, motherboards, desktops, peripherals, servers, IPCs, robotic appliances, and vehicle infotainment and telematics systems are globally acclaimed. Committed to advancing user experiences through the finest product quality, intuitive user interface and design aesthetics, MSI is a leading brand that shapes the future of technology.

Responsibilities:

Manage Product Lifecycle & Market Positioning:

• Oversee the entire product lifecycle, from launch to end-of-life, ensuring products are effectively positioned in the market.
• Be accountable for the business performance of assigned products, including achieving target sales, revenue, and profit.
• Continuously monitor product performance and adjust strategies to optimize market results.

Strategic Market Analysis & Business Planning:

• Conduct in-depth market competition analysis to identify opportunities for product differentiation and growth.
• Work closely with the line manager to define product positioning and business strategies.
• Provide detailed market insights to inform product selection, ensuring alignment with market needs and the company’s product roadmap.

4P Strategy Implementation to Grow Market Share:

• Develop and execute effective 4P (Product, Price, Place, Promotion) strategies to enhance brand positioning and expand market share.
• Set appropriate pricing strategies for each product line to maximize market share while ensuring profitability.

Channel Relationship Management:

• Build and maintain strong relationships with channel partners, including distributors, retailers, integrators, and dealers, to drive overall business growth.
• Collaborate with sales, marketing, and service teams to ensure channel penetration, effective promotion, efficient supply chain management, and robust after-sales service.

Go-to-Market Strategy & Channel Management:

• Develop and implement go-to-market strategies, including selecting the right channels and designing channel programs that maximize sales and profits.
• Ensure alignment with marketing teams to develop impactful marketing strategies and activities that elevate brand preference and visibility.

Sales Forecasting & Supply Chain Management:

• Provide accurate sales forecasts based on a deep understanding of the market, ensuring alignment with headquarters’ expectations.
• Monitor sell-in, sell-out, and inventory levels, adjusting orders and forecasts to maintain a healthy supply and demand balance.

Business Simulation & Performance Monitoring:

• Regularly manage business simulations, analyzing revenue, costs, expenses, and profit to ensure business targets are met.
• Adjust strategies and forecasts as necessary to drive business performance and respond to market changes.