MARKETING AUTOMATION STRATEGIST

Joi Gifts; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading online gifting marketplace in Dubai is seeking a Marketing Automation Strategist to help enhance their customer-centric strategies. The ideal candidate should possess a Bachelor’s degree in marketing and 3+ years of digital strategy experience, particularly in e-commerce automation. Responsibilities include developing email and SMS strategies, conducting A/B tests, and employing analytics to maximize inbound marketing. Join a dynamic team committed to creating joyful gifting experiences.

Qualifications

• 3+ years of digital strategy and product management experience.
• 2+ years of e-commerce email automation expertise.
• Solid experience with marketing automation tools.

Responsibilities

• Create growth hacking strategies for inbound marketing.
• Develop and execute email and SMS automation strategies.
• Conduct A/B testing and generate campaign reports.

Skills

Marketing knowledge

Email campaigns

Analytical skills

Problem-solving

Communication

Education

Bachelor’s degree in marketing or related field

Tools

Customer.io

Hubspot

Salesforce Marketing Cloud

Job description

Joi Gifts is the region’s leading online gifting marketplace. We are a team of ambitious humans fueled by our purpose to make the world a happier place, one gift at a time. We currently operate in 8 countries and 22 cities across the region, and we’re just getting started! At Joi Gifts, we exist to create authentic connections and strengthen bonds between people by enabling them to gift their loved ones seamlessly.

We are looking for an ambitious Marketing Automation Strategist to help Joi become the world’s most customer centric gifting company. The ideal candidate must demonstrate an expert level marketing knowledge and have a true passion for marketing automation, along with a ‘sleeves rolled up’ mindset.

Reporting to the CMO of Joi Gifts, you will be responsible for:

• Creating growth hacking strategies to drive a world-class inbound engine (deploying customer.io)
• Developing and executing complex email, push notification and SMS automation strategies
• Designing and documenting journey blueprints in collaboration and alignment with key stakeholders
• Strategizing and maintaining a calendar designed to attract a targeted audience (special offers, blog posts, bundles, etc.)
• Growing new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, e-mail campaigns, push notifications and customer acquisition content (including offers)
• Continually looking for new ways to generate sales and manage targeted list development
• Establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
• Conducting A/B testing, as well as customer, competitor, and product research, generating monthly campaign reports
• Leveraging industry best practices and campaign insights to challenge conventional thinking and provide new and innovative approaches to reaching diverse audiences through marketing automation
• Engaging in strategic and technical discussions with internal team members and client contacts

Need to have:

• Education: Bachelor’s degree in marketing, marketing research, business administration or related field
• 3+ years of digital strategy and product management experience in an agency or large organization
• 2+ years of e-commerce email automation expertise and App marketing automation
• Solid experience with marketing automation (Customer.io, or Hubspot or Salesforce Marketing Cloud)
• Excellent analytical, reasoning, and problem-solving skills
• Possess an integrated background with online/offline expertise
• Ability to confidently consult on marketing automation and marketing strategy, usage, results, and findings
• Demonstrate superior oral and written English skills

Nice to have:

• Be a subject matter expert for the customer.io account, integrated data processes, and connected systems maintain a calendar
• Marketing automation experience – preferably Salesforce Marketing Cloud, Hubspot, or Customer.io
• Hubspot certification
• Working proficiency of HTML