Marketing Specialist

FORM ROASTERY; Abu Dhabi Emirate; On-site; AED 120,000 - 200,000; Full time

Job summary

A premium specialty coffee brand in Al Ain is looking for a Marketing Specialist to drive brand growth and customer engagement. The ideal candidate will have 2-3 years of marketing experience, including expertise in social media management and content creation. This position offers a competitive salary and growth opportunities within a fast-expanding company. A strong portfolio showcasing previous work is mandatory. Join us to shape the future of specialty coffee in the UAE!

Benefits

Competitive salary

Growth opportunities

Creative work environment

Qualifications

• Minimum 2–3 years of experience in marketing, preferably in F&B or hospitality.
• Strong professional portfolio is required including social media work, designs, and campaigns.
• Creative mindset with excellent communication skills.

Responsibilities

• Develop and execute marketing strategies for brand growth.
• Manage social media channels and create engaging content.
• Conduct market research and prepare monthly performance reports.

Skills

Social media management

Content creation

Digital marketing

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

Canva

Adobe Photoshop

Illustrator

Job description

Company: Form Roastery L.L.C

Location: Al Ain, UAE

Industry: Food & Beverage / Specialty Coffee

Employment Type: Full-time

About Form Roastery

Form Roastery is a premium specialty coffee brand with 5+ branches across the UAE, mainly in Al Ain. We focus on high-quality coffee, modern café standards, and a premium customer experience. As we continue to expand, we are looking for a Marketing Specialist who can support our brand growth professionally.

Key Responsibilities

• Develop and execute marketing strategies for brand growth and customer engagement.
• Manage social media channels and create high-quality content aligned with brand guidelines.
• Plan campaigns, promotions, collaborations, and seasonal marketing activities.
• Support new store openings with marketing materials and activation plans.
• Conduct market research and competitor analysis.
• Prepare monthly performance and analytics reports.

Requirements

• Bachelor’s degree in Marketing or related field.
• Strong knowledge or experience with European branding styles, European café trends, or European marketing standards (preferred).
• Minimum 2–3 years of experience in marketing (F&B or hospitality is a plus).
• A strong professional portfolio is required – including social media work, designs, campaigns, or content samples.
• Skilled in content creation, digital marketing, and social media management.
• Creative mindset, excellent communication skills, and attention to detail.

What We Offer

• Competitive salary
• Growth opportunities with a fast-expanding brand
• Creative and supportive work environment

Skills

Strong understanding of European branding trends, café culture, and premium marketing standards.

Expertise in social media management (Instagram, TikTok, Facebook) and content creation.

Ability to create high-quality visuals, reels, and marketing materials.

Experience in digital marketing, campaign planning, and audience targeting.

Proficiency in design tools such as Canva, Adobe Photoshop, Illustrator, or similar.

Excellent communication and copywriting skills.

Strong analytical skills to track performance and optimize campaigns.

Ability to work independently, meet deadlines, and handle multiple projects.

Creative, detail-oriented, and proactive approach to branding.

Professional marketing portfolio is mandatory (social media samples, campaigns, designs, or previous work).