Marketing Specialist jobs in United Arab Emirates
Social Media Marketing Specialist
Landmark Group
Dubai Hospitality Digital Marketing Specialist
Swiss Connect Solutions
Senior Specialist - Marketing
Abu Dhabi Commercial Bank
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MasterHR.com
Marketing Specialist – Travel Retail
Antal International Network
Paid Search & Social Marketing Specialist
McCone Properties
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Permotio Consultancy
E-commerce Marketing Specialist
DEEJAY APPAREL FZCO
Bilingual Marketing Specialist (German/English) – Travel
Charterhouse Partnership Careers
Search Engine Marketing (SEM) Specialist
Loyal To Cumbria
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MTS Globe
Junior Media Buyer / Digital Marketer
Investment Experts
Marketing Officer
Mediclinic Parkview Hospital
Assistant Marketing Executive
China Mobile International Limited
Chief Marketing Officer – Global Consumer Investment Group, Abu Dhabi
Hanson Search
Digital Marketing Executive
Saeed & Mohammed Al Naboodah Group
Senior Growth Marketing Executive
Stradigimc
Social Media Marketing Specialist
Job summary
A leading retail and hospitality group in Dubai is seeking a Paid Social Media Executive to manage and optimize campaigns across social platforms like Meta and TikTok. The ideal candidate will have 2–3 years of hands-on experience, a strong grasp of campaign structures, and the ability to analyze performance metrics. This role offers the chance to collaborate within creative and analytics teams to drive effective digital strategies.
Qualifications
- 2–3 years of hands-on paid social media experience with a focus on Meta.
- Strong knowledge of AEM and campaign performance analysis.
- Familiarity with ROI Hunter or Branch is a plus.
Responsibilities
- Plan, launch, and optimize paid campaigns across multiple platforms.
- Monitor budgets and performance against KPIs.
- Execute A/B tests and maintain data accuracy.
Skills
Tools
- Plan, launch, and optimize paid campaigns across Meta, TikTok, and Snapchat.
- Monitor budgets, performance, and ensure KPIs (ROAS, CTR, CPA) are met.
- Execute A/B tests, maintain UTM and pixel hygiene.
- Collaborate with analytics and creative teams for reporting and insights.
- Manage catalog health, data accuracy, and feed troubleshooting.
- 2–3 years of hands-on paid social experience (Meta mandatory).
- Strong knowledge of campaign structures, AEM, and performance analysis.
- Proficiency in Excel/Sheets and reporting tools.
- Bonus: Experience with TikTok, Snapchat, Pinterest, ROI Hunter, or Branch.
- ROAS improvement
- CPA within target
- Campaign testing and optimization frequency
- Timely reporting and actionable insights
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.