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Marketing Manager
Job summary
A prominent global recruitment agency in Abu Dhabi seeks an experienced Marketing Manager to develop and execute marketing strategies. You will lead campaigns, manage digital channels, and oversee content creation while driving team performance in a fast-paced technology environment. The ideal candidate possesses a strong B2B marketing background and excellent leadership skills, with 5–8 years of marketing experience, including 3 years in management. This position offers competitive benefits and career advancement opportunities.
Qualifications
- 5–8 years of marketing experience with 3 years in a managerial role.
- Strong knowledge of B2B marketing.
- Proven track record in campaign management.
Responsibilities
- Develop integrated marketing strategies.
- Lead campaigns for product launches.
- Manage digital marketing channels.
Skills
Education
Tools
- Develop and execute integrated marketing strategies aligned with business goals.
- Lead campaigns for product launches, software solutions, and IT services to increase market penetration.
- Manage digital marketing channels: SEO/SEM, email marketing, paid advertising, and social media.
- Oversee content creation: case studies, white papers, blogs, videos, and thought-leadership materials.
- Drive lead generation programs and collaborate with sales to optimize conversion rates.
- Analyze marketing performance metrics, ROI, and campaign effectiveness.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Manage brand positioning and ensure consistent messaging across all channels.
- Plan and execute events, webinars, and participation in technology exhibitions and trade shows.
- Manage relationships with external agencies, vendors, and strategic partners.
- Lead, mentor, and develop a high-performing marketing team.
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s preferred).
- 5–8 years of marketing experience, with at least 3 years in a managerial role within the technology sector.
- Strong knowledge of B2B marketing and digital marketing strategies.
- Proven track record in campaign management and lead generation.
- Familiarity with marketing automation tools (HubSpot, Marketo, Pardot) and CRM systems (Salesforce, Oracle).
- Excellent communication, presentation, and leadership skills.
- Analytical mindset and ability to provide actionable insights.
- Ability to manage multiple projects in a fast-paced environment.
- Strategic thinking and problem-solving
- Leadership and team management
- Creativity and innovation
- Results-oriented with ROI focus
- Adaptability to fast-changing technology trends
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.