Marketing Manager â Content Creator

Marriott Hotels Resorts; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading international hotel group in Dubai seeks a Marketing Manager to create and manage content across platforms, develop marketing strategies, and execute PR plans. Candidates should have a degree in Marketing or Public Relations with relevant experience, strong writing skills, and a creative mindset. This role involves collaboration across teams to enhance brand visibility and guest engagement. The ideal candidate thrives in fast-paced environments and has a deep understanding of the hospitality industry.

Qualifications

• 2-year degree with 4 years in sales, marketing; hospitality marketing preferred.
• 4-year degree with 2 years in sales, marketing; hospitality agency experience preferred.

Responsibilities

• Create engaging content for various platforms.
• Collaborate with teams to align content with brand goals.
• Manage social media content and engage with audiences.

Skills

Strong writing, editing, and proofreading skills.

Strong verbal communication skills in English.

Creative thinking and strategic planning skills.

Ability to thrive in a fast-paced environment.

Mastery of MS Office and basic graphic design software.

Education

2-year degree in Marketing, Public Relations, or Business Administration and 4 years of experience

4-year bachelor’s degree in relevant field and 2 years of experience

Tools

MS Office

PowerPoint

Excel

Job description

Description

JOB SUMMARY

• Create and publish engaging content for various platforms such as website, social media, blog, etc.
• Conduct research to stay up-to-date with industry trends and best practices.
• Have an eye for attention to detail.
• Collaborate with other teams such as marketing and design to create content that aligns with the company’s goals and brand identity.
• Develop and maintain editorial calendars to ensure consistent content production and timely delivery.
• Optimize content for search engines and social media platforms to increase visibility and reach.
• Analyze content performance metrics such as views, engagement, and conversion rates to inform future content strategies.
• Edit and proofread content for accuracy, grammar, and style.
• Stay up-to-date with digital marketing trends and technologies to continuously improve content creation skills.
• Have strong knowledge and understanding of the luxury hospitality and/or the travel/tourism industries.
• Established media contacts with regional and global titles across a spectrum of consumer and lifestyle segments.
• Strong verbal communication skills in English. Additional languages advantageous.
• Strong writing, editing, and proofreading skills.
• Ability to communicate well with all levels of management, staff, business community, press, and VIPs.
• Strong strategic planning and organizational skills.
• Process‑oriented, well‑organized, and capable of working quickly while simultaneously handling several projects; agility to adjust priorities and balance interests of multiple stakeholders.
• Creative thinker with experience identifying and executing communications for new ideas.
• A team player who works well with others and contributed to the team’s success.
• Highly focused self‑starter with attention to detail, strong organizational, and project management skills.
• Ability to thrive in a fast‑paced global environment.
• Mastery of MS Office, PowerPoint, Excel, Teams, and basic graphic design computer software.

CANDIDATE PROFILE

Education and Experience

Required

• 2‑year degree from an accredited university in Marketing, Public Relations, Business Administration, or related major and 4 years of experience in the sales, marketing, digital, or related professional area; hospitality marketing or digital advertising experience preferred.
• OR
• 4‑year bachelor’s degree in Marketing, Public Relations, Business, or related major; 2 years of experience in the sales, marketing, digital, or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

• Execute annual marketing plan to budget in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and e‑commerce teams.
• Partner with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns targeting in‑house guests with promotions that drive incremental revenue to the hotel.
• Act as the liaison between the marketing department and advertising agency on tactical advertising campaigns, creative, and media plans, particularly for food and beverage promotions.
• Manage F&B media schedules and verify prompt settlement of accounts.
• Partner with property Revenue Management to verify correct offer loading and that advertisement targeting is correctly directed at relevant consumer groups.
• Execute email marketing and display advertising.
• Maintain frequent active engagement with Cluster e‑Commerce manager to verify alignment, pull‑through, and 2‑way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
• Verify all advertising for the hotel in digital channels is in alignment with brand voice.

Social Media Content Management

• Facilitate social media engagement and update content in local digital channels (e.g., hotel website, travel sites).
• Develop and execute promotions campaign in F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.
• Engage in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responding accordingly.

Public Relations and Visual Asset Management

• Develop a comprehensive PR plan per quarter along with the agency and execute it post sign‑off from GM.
• Maintain a comprehensive list of local media contracts with a particular emphasis on food critics and bloggers.
• Manage assigned accounts as per the media account management system.
• Write and distribute all press releases for property events, promotions, and outlets.
• Manage the execution of hotel‑sponsored events, community/government relations activities, and press promotional activities.
• Support pull‑through of impactful PR strategy & activities to drive quality press coverage through media engagement in alignment with communications objectives.
• Verify the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
• Manage external vendors and media agencies; work with agency partners and continent PR leader to identify strategic media buys for the hotel(s).
• Surface and vet PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
• Support the coordination of photography for F&B advertising collateral and public relations purposes between the hotel advertising agency and the regional field marketing teams.
• Manage photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
• Act as central point of contact for regionally approved local photographers for food amenity and property imagery; coordinate with area or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development

• Coordinate and execute hotel and F&B printed materials.
• Control quantity and inventory of all hotel marketing collateral and verify copies are filed in a comprehensive manner.
• Assist in the production of all property F&B display and temporary signage in hotel public areas.
• Promote collection of competitor collateral and publicity on a monthly basis.
• Manage the execution of F&B direct marketing activities.
• Verify all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

General

• Assist and manage the development, coordination, and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
• Help with the publication of hotel newsletters.
• Support communications duties and functions as deemed necessary.
• Assist in the liaison and execution of joint F&B promotions.
• Work with e‑Commerce to verify the hotel’s website and related websites are updated on a regular basis.
• Partner with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
• Provide training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders, Managers, and Revenue leaders.
• Coordinate with property and above‑property e‑Commerce and Revenue Management teams to report success of property marketing and e‑Commerce performance.
• Keep abreast of competition and its collateral, advertising and marketing efforts, and constantly evolving digital and marketing trends.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non‑discrimination on any protected basis including disability, veteran status or other basis protected by applicable law.

Required Experience:

Manager