Marketing Manager, Customer Engagement

Payoneer; Dubai; On-site; AED 293,000 - 368,000; Full time

Job summary

A global digital payments company is seeking a Marketing Manager for the EMEA region. The role requires an experienced marketer to develop and execute strategies that enhance customer revenue and engagement. Responsibilities include leading multichannel campaigns, conducting market research, and collaborating with various teams. The ideal candidate will have over 8 years of marketing experience in B2B or fintech and be adept in digital marketing strategies. This position offers a unique opportunity to drive growth across diverse markets in EMEA.

Qualifications

• 8+ years of marketing experience focusing on customer portfolio management in B2B or fintech.
• Proven success in developing and executing marketing strategies that drive revenue.
• Experience in managing digital marketing campaigns from strategy to execution.
• Strong understanding of EMEA market dynamics, particularly SMEs and digital marketplaces.

Responsibilities

• Develop and execute marketing strategies to drive revenue in the EMEA region.
• Lead design and execution of marketing campaigns across multiple channels.
• Conduct market research to understand local customer behaviors.
• Collaborate with cross-functional teams to ensure alignment on marketing initiatives.

Skills

Customer portfolio management

Digital marketing channels

Analytical skills

English fluency

Education

Masters degree in marketing or related field

Job description

As the Marketing Manager for EMEA Region you will play a pivotal role in driving existing customer revenue & engagement building strategies and programs to fuel Payoneers growth across the region. This role requires a resultsdriven marketer with a deep understanding of the EMEA market landscape strong influencing capabilities and expertise in both digital marketing and integrated campaign execution. You will work crossfunctionally with marketing teams customer success managers retention teams product and regional teams to optimize marketing initiatives and grow the customer revenue for Payoneer.

Existing Customer Revenue Growth Strategy

• Develop and execute regional marketing strategies & programs to drive existing customer revenue & engagement across the EMEA region.
• Build segment wise strategies to improve revenue & product adoption
• Develop life cycle strategy focusing on early life growth & retention.

Campaign Development & Execution

• Lead the design execution and optimization of multichannel marketing campaigns (including digital content, LCM, paid media, events and partnerships) focused on existing customer growth.
• Oversee campaign budgets ensuring effective allocation and maximizing ROI.
• Develop and track KPIs and performance metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly.

Digital Marketing & Portfolio Management

• Drive the adoption of digital channels such as Social, SEO, CRM and email marketing to support existing customer portfolio growth.
• Leverage data and insights to optimize campaign & portfolio management.

Market Research & Competitive Analysis

• Conduct deep market research to understand local customer behaviors, challenges and needs across key EMEA markets.
• Monitor and analyze competitor activities in the region to identify trends, opportunities and threats.
• Regularly report on insights, industry trends and competitive intelligence to help refine acquisition strategies.

Cross-Functional Collaboration

• Work closely with marketing partnerships and customer success teams to align on growth initiatives ensuring a seamless customer journey from acquisition to onboarding.
• Partner with the product marketing team to ensure messaging and positioning resonate with new customers in EMEA.
• Collaborate with the regional leadership team to define marketing objectives, ensure alignment with overall business goals and ensure regional success.

Have you done this kind of stuff

• 812 years of marketing experience with a strong focus on customer portfolio management in the B2B or fintech sectors.
• Proven success in developing and executing marketing strategies that drive customer revenue.
• Experience managing end-to-end digital marketing campaigns from strategy to execution to analysis with a data driven mindset.
• Experience in the financial technology or payments space is (a strong preference) preferred.
• Strong understanding of the EMEA market dynamics with a focus on SMEs, digital marketplaces and ecommerce businesses.

Skills

• Strong marketing skills positioning & segmentation strategy, messaging & content development, monitoring & attribution skills.
• Expertise in digital marketing channels (SEO, SEM, display advertising, email marketing, social media).
• Strong analytical skills with the ability to analyze performance data and optimize campaigns to improve ROAS (Return on Ad Spend).
• Excellent communication and interpersonal skills with the ability to work crossfunctionally in a global organization.
• Ability to work with marketing agencies, manage and drive agency relationship.
• Fluent English (Arabic or Ukrainian is desired).

Education

• Masters degree in marketing, Business or related field (MBA or relevant advanced degree is a plus).

Who we are:

Payoneer (NASDAQ: PAYO) is the worlds goto partner for digital commerce everywhere. From borderless payments to boundless growth Payoneer promises any business in any market the technology connections and confidence to participate and flourish in the new global economy. Powering growth for customers ranging from aspiring entrepreneurs in emerging markets to the worlds leading brands Payoneer offers a universe of opportunities open to you.

Required Experience

Manager