Marketing Manager - Planning & Governance

HSBC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global bank in Dubai is seeking a detail-oriented Marketing Manager to support marketing planning and governance within their CIB division. The role focuses on aligning marketing initiatives with business objectives and requires strong analytical skills and experience in financial services. With a collaborative approach, you'll manage budgets and lead performance measurement efforts, influencing stakeholders at various levels. Join this dynamic team and contribute to impactful marketing strategies.

Benefits

Continuous professional development

Flexible working

Inclusive workplace environment

Qualifications

• 5+ years of experience in marketing governance or planning roles within financial services.
• Familiarity with marketing planning, investment modelling, and performance reporting.
• Ability to work cross-functionally and influence stakeholders.

Responsibilities

• Align marketing plans with business priorities and ensure governance processes.
• Support budget and investment management across platforms.
• Input into global marketing performance dashboards linked to key business metrics.

Skills

Experience in marketing governance or planning

Strong analytical skills

Effective communication

Organisational skills

Cross-functional collaboration

Education

Bachelor’s degree in Business, Marketing, Finance, or a related field

Job description

Some careers grow faster than others.

If you’re looking for a career where you will be respected as an individual and valued for the contributions you make, join HSBC and discover how diversity drives our success. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further

The Role

We are looking for a detail-oriented and collaborative Manager - Marketing Planning and Governance, to support our marketing efforts within MENAT CIB. In this role you will focus on aligning marketing plans with business priorities and ensuring effective governance processes are in place.

This role is critical to ensuring that marketing aligns with the bank’s global priorities and demonstrates clear, measurable impact on business performance. It’s ideal for a marketing operations individual who thrives on data, strategy, and cross-functional execution.

Marketing Planning

• Interlock regional plans with the global marketing planning process for CIB, ensuring alignment with regional business goals and growth opportunities.
• Assist in translating commercial objectives into actionable marketing initiatives, identifying necessary resources and expected outcomes.
• Help coordinate the marketing calendar and campaign roadmap across various client segments and product lines.

Budget & Investment Management

• Monthly Fusion PO reporting shared with the regional team and fed into global updates, and any PO closure / sweeping of unused budget
• Manage the regional budget and management of the platforms which connect to group monitoring
• Collaborate with Global & Regional Finance and Business Management to align on forecasts and ROI frameworks.

Performance Measurement & Reporting

• Input into global marketing performance dashboards linked to key business metrics such as client engagement, brand health, and campaign ROI.
• Leverage this in preparing regular reports for senior marketing and business leadership.

• Work with data and analytics teams to support the establishment of KPIs and benchmarks for marketing initiatives.

Governance, Process & Operational Excellence

• Support governance and operational processes across marketing planning, budgeting, and execution.
• Promote the use of best-in-class tools and methodologies within the marketing function.
• Ensure marketing teams have the necessary data and insights for effective execution.
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• Risk oversight - especially of Management Self-Identified Issues (MSIIs) and action plans.

In order to apply for this role, you will ideally have the following:

• 5+ years of experience in marketing governance or planning roles within a financial services or B2B environment.
• Familiarity with marketing planning, investment modelling, and performance reporting.
• Strong analytical skills with knowledge of marketing KPIs and business metrics.
• Experience in complex organizations and collaboration across business and marketing leadership.
• Effective communicator with the ability to present insights to stakeholders.
• Excellent organisational skills and attention to detail
• Ability to work cross-functionally and influence stakeholders at multiple levels
• Bachelor’s degree in Business, Marketing, Finance, or a related field preferred.

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hong Kong and Shanghai Banking Corporation Limited.