Major Account Manager jobs in United Kingdom

Role Summary

Drive a comprehensive brand media planning approach by developing and executing full-funnel, cross-channel strategies that align with business objectives. You will lead the integration of online and offline media efforts, ensuring a seamless customer journey and consistent brand storytelling across platforms. Develop, implement, manage media strategy & buying across all countries being the trusted advisor for Brand Media holistic planning. Consolidate, monitor and report trade marketing initiatives ensuring it aligns with a company's overall business goals.

What’s On Your Plate?

Integrated Marketing Strategy & Planning

• Develop a strategic marketing mix and full-funnel channel strategy (ATL, digital, social, influencer, experiential) that supports brand and performance goals.

• Define and implement holistic go-to-market plans for brand campaigns across all channels, including online, offline, and emerging media.
  Create and maintain a synchronized regional calendar of integrated campaigns in close collaboration with local marketing teams.

• Ensure channel strategies align with business priorities, customer insights, and local nuances, balancing regional consistency with market-specific adaptability.

Cross-Channel Campaign Leadership

• Lead regional media planning and buying across channels—offline, digital, and hybrid—partnering with media agencies and internal channel leads.

• Ensure a unified approach to brand messaging across media touchpoints, enabling a seamless omnichannel customer experience.

• Champion the principles of “fewer, bigger, better” by curating impactful campaigns that optimize media efficiency and effectiveness.

Collaboration & Stakeholder Management

• Act as a cross-functional connector—working with channel leads, brand managers, data analysts, and local teams to ensure cohesive planning and execution.

• Partner with regional and local marketing leads to align on upcoming brand plans and recommend data-driven budget allocations to support scalable growth.

• Facilitate regular touchpoints across media and channel stakeholders to foster alignment, transparency, and shared learnings.

Insights, Measurement & Optimization

• Conduct in-depth analysis of campaign performance across all channels; consolidate insights and translate them into actionable recommendations.

• Monitor market trends, competitor activities, and channel innovations to continuously refine strategy and stay ahead of industry shifts.

• Drive continuous improvement by sharing campaign learnings across teams, encouraging a test-and-learn culture.

Media Partnerships & Innovation

• Manage media pitch and onboarding processes for new partners across digital, offline, and experiential channels to unlock new growth opportunities.

• Explore and pilot innovative media formats and data-led strategies to enhance reach, engagement, and conversion.

What Did We Order?

• Strong experience in brand/media planning across both online and offline channels, ideally within a fast-paced, regional or global environment.

• Proven ability to lead cross-functional collaboration and manage complex stakeholder relationships.

• Analytical mindset with experience using campaign and performance data to guide planning and optimization.

• Passion for brand building, customer experience, and innovation in media.

• You have worked for a central or regional team in the past, so you know the mechanics of coordination and regular multi-country reporting

• Comfortable working in a challenging environment, be able to adapt at all time

• You ideally have 7+ years relevant experience

• You are analytical, have logical thinking, and you’re a problem solver

• You are organised and plan ahead

• You can define, assess, solve and communicate back to stakeholders in a clear and concise way

• Excel Skills

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