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Job Description - Social Media and Content Executive - Waldorf Astoria Ras Al Khaimah (HOT0BWKJ)

Social Media and Content Executive serves as the primary contact for all social media activities, overseeing online reputation management, content creation, strategic planning, and the daily management of active social channels to ensure an engaging and consistent brand presence.

• Content Creation & Management: Produce high-quality photo and video content for social media platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn, etc.), aligning with Waldorf Astoria’s luxury brand standards.
• Create Arabic-language content tailored to regional and local cultural preferences while ensuring global brand alignment.
• Maintain and manage a dynamic content calendar to ensure consistent posting across platforms.
• Edit and adapt content for various markets, balancing global campaigns with localized messaging.
• Social Media Monitoring & Engagement: Monitor social media channels daily, responding promptly and appropriately in both Arabic and English.
• Engage with guests, followers, and influencers to build brand loyalty and drive conversation.
• Escalate guest concerns and feedback to relevant teams in a timely manner.
• Campaign Support: Develop and implement social media campaigns for key hotel promotions, events, and seasonal activities.
• Support paid social campaigns by assisting with targeting, ad creative, and performance monitoring.
• Analytics & Reporting: Track engagement, reach, and ROI across platforms, providing actionable insights for improvement.
• Prepare regular reports for management, highlighting performance against KPIs.
• Work closely with the Director of Marketing & Public Relations and other hotel departments (Sales, F&B, Spa, Events) to align digital strategies.
• Coordinate with Hilton regional marketing teams to ensure alignment with brand guidelines.
• Trend Analysis & Innovation: Stay up-to-date with global and Middle Eastern social media trends.
• Experiment with new formats, tools, and storytelling techniques to maximize audience engagement.
• Recommend and test new content formats and platform features to maximize reach and engagement.

• A Social Media and Content Executive serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:
• Exceptional communication, with the ability to reflect a sophisticated and refined brand voice.
• High level of IT skills, including Excel, PowerPoint, and Word.
• Proactive approach to meeting deadlines and targets.
• Excellent organizational and administration skills.
• Experience in managing social media and content creation within the luxury hospitality or 5-star hotel property.
• Proficiency in advanced social media and analytics tools to deliver high-impact, luxury-driven digital campaigns.

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!