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Marketing Assistant - Lead Generation & Demo Booking
Help scale a fast-growing AI tool through smart outreach
Marketing | R22 500 - R25 000 | Remote | Contract

About the role
We're seeking a proactive and results-driven Marketing Assistant to help fill a growing sales pipeline with high-quality demo bookings. This role is ideal for someone who excels at outreach, follow-up, and lead qualification. You'll work with digital tools to identify, engage, and prequalify decision-makers at accounting firms and guide them toward scheduling product demos. Your core mission: turn interest into booked calls by showcasing value and asking the right questions.

Key responsibilities

• Execute cold outreach campaigns via email, LinkedIn, and phone to generate product interest
• Use tools like [URL Removed] LinkedIn Sales Navigator, and online directories to source and qualify leads
• Target firms in the UK and Ireland, especially those using Xero and QuickBooks
• Prequalify leads based on criteria such as firm size, role, and product relevance
• Convert engaged leads into demo bookings via email and phone follow-ups using GoHighLevel (GHL)
• Track engagement metrics such as email opens and clicks to identify warm prospects
• Clearly communicate the product's value and handle objections during follow-up calls
• Book demo calls directly into the founder's calendar or sales team schedule
• Log outreach activity and maintain accurate CRM records

About you

• 1-3 years of experience in B2B outbound or marketing assistant roles (SaaS or agency experience is a plus)
• Excellent written communication and follow-up skills
• Comfortable using outreach tools (Hunter, Apollo, Lemlist, LinkedIn, CRM)
• Highly self-motivated and results-driven
• Bonus: experience targeting or selling to accounting or professional services firms

Contract duration: 3-month contract with the possibility to transition to permanent
Performance target: 20-30 qualified demo bookings per month