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Job summary
A creative design firm in South Africa is seeking a highly creative Social Media Marketing Specialist. You will develop and execute social media strategies, create engaging content, and manage advertising campaigns. The ideal candidate has a strong background in graphic design and video production and will ensure brand consistency across all platforms. This role is a full-time, in-person position.
Qualifications
- Proven experience as a Social Media Specialist / Digital Marketer.
- Strong skills in graphic design tools like Adobe Photoshop or Illustrator.
- Hands-on experience in video shooting, editing, and production.
- Solid understanding of social media platforms and trends.
Responsibilities
- Develop and execute social media strategies across multiple platforms.
- Create and manage high-quality visual content including graphics and videos.
- Monitor, analyze, and report on social media performance.
- Manage paid advertising campaigns on social media.
Skills
Tools
We are looking for a highly creative and results‑driven Social Media Marketing Specialist with a strong background in graphic design, content creation, and video production to join our team.
- Develop and execute social media strategies across multiple platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
- Create and manage high-quality visual content including graphics, videos, reels, and animations.
- Plan, shoot, and edit engaging video content for marketing campaigns, social media, and promotions.
- Design graphics, posters, flyers, and other digital assets to support brand campaigns.
- Monitor, analyze, and report on social media performance, providing insights and recommendations.
- Stay up‑to‑date with the latest social media trends, tools, and best practices.
- Manage paid advertising campaigns (Facebook Ads, Instagram Ads, Google Ads).
- Collaborate with internal teams to ensure content aligns with overall marketing and branding strategies.
- Engage with followers, respond to comments / messages, and build strong online community engagement.
- Ensure brand consistency in all digital content and campaigns.
- Proven experience as a Social Media Specialist / Digital Marketer.
- Strong skills in graphic design tools (Adobe Photoshop, Illustrator, Canva, or similar).
- Hands‑on experience in video shooting, editing, and production (Premiere Pro, Final Cut Pro, CapCut, or similar).
- Solid understanding of social media platforms, algorithms, and trends.
- Knowledge of digital advertising and campaign management.
- Excellent copywriting and communication skills.
- Ability to work independently, manage deadlines, and multitask.
- A creative mindset with attention to detail and brand storytelling.
Job Types : Full‑time, Permanent
Work Location : In person
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.