Email Marketing Manager

DesignRush; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A growing B2B marketplace is hiring an experienced Email Marketing Manager to lead impactful email campaigns. The candidate will develop effective automation and segmentation strategies aimed at enhancing engagement and conversion rates. Successful applicants should have over 5 years in email marketing, familiarity with platforms such as ActiveCampaign, and strong analytical capabilities. This is a full-time, remote position that promises job stability and career growth opportunities.

Benefits

Job stability

Career growth opportunities

Flexibility in work hours

Qualifications

• 5+ years in email marketing, preferably in B2B or agency environments.
• Proven success building email revenue funnels.
• Fluent written and spoken English with strong copy instincts.

Responsibilities

• Plan and optimize weekly email newsletters and promotional sends.
• Lead segmentation strategies for diverse buyer profiles.
• Analyze email revenue performance and share recommendations.

Skills

Email marketing

Segmentation strategies

HTML/CSS knowledge

Copywriting

Analytical skills

Tools

ActiveCampaign

Mailchimp

HubSpot

Klaviyo

Marketo

Job description

DesignRush, a B2B marketplace connecting brands with agencies, is seeking an experienced Email Marketing Manager to lead and execute high-impact email campaigns across newsletters, automation workflows, and lead nurturing funnels.

The candidate must be a proactive and independent thinker who can take ownership of the tasks at hand and ensure timely and high-quality output through collaboration with other team members.

Our platform offers four key values to users:

• Agency Rankings: Brands can view qualified agencies based on their expertise, location, clients, and various other factors.
• Awards: Agencies and brands can enter their finest work and compete for the best web logo, app, print, packaging, and video design awards.
• Marketplace: Businesses can post their projects at no cost and receive proposals from verified agencies.
• Trending Brands: Agencies and brands can feature their expertise and achievements via news, interviews, and trends articles to get noticed and recognized as an industry leader.

We’re looking for an Email Marketing Manager whose main goal is to drive engagement and conversion through strategic, data-driven email marketing campaigns. You'll play a pivotal role in delivering value to our audience and generating qualified leads through targeted email workflows.

Goals

• Build and scale a revenue-generating newsletter and email automation funnel
• Create upsell and cross-sell flows tied to user intent and lifecycle stages
• Use automation, segmentation, and personalization to increase conversions
• Collaborate cross-functionally to ensure email tone, brand, and goals align

We offer GROWTH, job stability, and a work culture that enables our teammates to excel in their careers.

This is for a full-time, remote-work-at-home position.

DesignRush is seeking to make IMMEDIATE hires.

RESPONSIBILITIES

• Plan, execute, and optimize weekly email newsletters and promotional sends, and manage the entire funnel
• Build and manage lifecycle automation: onboarding, dormant reactivation, upsell/cross-sell
• Lead segmentation strategies for agencies, brands, and different buyer profiles
• Work with design/content to ensure compelling creative and UX
• Analyze email revenue performance and deliver actionable recommendations
• Ensure compliance with GDPR, CAN-SPAM, and other email marketing regulations

REQUIREMENTS

• 5+ years in email marketing, preferably in B2B or agency/marketplace environments
• Proven success building email revenue funnels, ideally with upsell/retention mechanics
• Experience in ActiveCampaign, Mailchimp, HubSpot, Klaviyo, or Marketo
• Fluent written/spoken English with strong copy instincts
• Comfortable with HTML/CSS for minor adjustments
• Available between 6:00 a.m. and 3:00 p.m. ET
• Knowledge of AI tools and workflow automations
• Experience with B2B email automations for eCommerce or marketplace products is a strong plus

RECRUITMENT STEPS

• Apply via LinkedIn
• Have an intro call with our Recruiter
• Receive a short test
• Send back answers + CV
• Have an interview with our Hiring Managers
• Get feedback

We kindly ask for your CV and all correspondence to be in English.