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Online Casino Brand Manager

Datafin

• R Undisclosed
• Permanent Management position
• Johannesburg
• Posted 24 Nov 2023 by Datafin
• Expires in 27 days
• Job 2546579 - Ref 24430

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About the position

ENVIRONMENT:

Our client, a cutting-edge Tech Group, serving clients in the USA, Europe, and the UK, is seeking an Online Casino Brand Manager to join their team. You will be responsible for the online Casino product, its customers and overall ROI. You must have At least 3 years Online Gaming experience in a Marketing or CRM role and strong knowledge of Online Gaming Products (slot games, live dealer, table games etc.).

DUTIES:

• Responsible for the online Casino product, its customers and overall ROI.
• Own the monthly and quarterly Casino communication plan and ensure impeccable planning and end to end execution of campaigns (this includes campaign briefing, defining customer segments, brainstorming with copywriters and designers, signing off assets and marketing materials and reporting on and evaluating results)
• Manage marketing concepts and campaigns to enhance the customer experience, maximize activity to generate return on investment and increase customer lifetime value.
• Working with teams to deliver monthly promotional/CRM calendar and any ad hoc promotions.
• Ensuring a seamless experience for the customer from comms through to the online site, ensuring the development and continuous optimization of lifecycles.
• Liaising with BI and business development to ensure promotions and bonuses are refined to be both effective and cost-efficient. Raising any ad hoc BI requests to gain insight into player behavior and activity.
• Work closely with the internal and external stakeholders to ensure execution and quality across-the-board in terms of site experience and customer journeys are effective and constantly improved upon on all devices.
• Manage success of player communications and optimization, including SMS, Push notifications, In casino messaging, email and direct mail.
• Product development; features scheduling, coordinating the launch of new features, feeding into creating new features, games release schedules, coordinating plans.
• Build close relationships with business functions including but not limited to Call Centre, Marketing, BI, Business Development, Operations and Product teams.
• Responsibility for maintaining KPIs, including but not limited to player numbers, deposits, withdrawal ratios and frequency of visits to the sites across all player groups.
• Strong knowledge of casino plays and risk management and ability to profile players effectively.
• Detailed competitor analyses with planned solutions on casino shortfalls.

REQUIREMENTS:

• At least 3 years Online Gaming experience in a Marketing or CRM role.
• Strong knowledge of Online Gaming Products (slot games, live dealer, table games etc.)
• Strong online/digital marketing experience and knowledge base.
• Excellent CRM experience (comms Optimisation / Segmentation and Offer Strategies)
• Project Management.
• Player UX and UI optimization.
• Proficient in Excel, and reporting software with the ability to analyse, report and present results and findings to different stakeholders.

ATTRIBUTES:

• Problem-solving, influencing and strategy development skills.
• Passionate, self-motivated, dynamic, and able to take the initiative.
• Strong team leader and people management skills.
• Work well with different personality types.
• Deadline driven.
• Positive energy.

While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.

COMMENTS:

When applying for jobs, ensure that you have the minimum job requirements. Only SA Citizens will be considered for this role. If you are not in the mentioned location of any of the jobs, please note your relocation plans in all applications for jobs and correspondence. Apply here [URL Removed] e-mail a Word copy of your CV to [Email Address Removed] and mention the reference number of the job.

Desired Skills:

• Online
• Casino
• Brand

Apply Now

Datafin

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About the agency

Datafin Recruitment was established in 1999 and is one of South Africa’s leading Recruitment companies. Owned and managed by two sisters Lindy and Bev Sollinger, we focus on connecting with both our clients and candidates in an authentic conscious meaningful manner. We focus on the Tech, Digital/Online, Data, Finance and HR industries.

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Online Casino Brand Manager