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Seo And Social Content Marketing Manager
Résumé du poste
An educational organization is seeking an SEO and Social Content Marketing Manager to lead content strategy across digital and offline channels. The role requires proven skills in content creation and marketing, with a focus on driving engagement and business results. Candidates should have a bachelor's degree and over 5 years of experience in marketing, ideally in EdTech environments. This position is remote and offers a full-time contract.
Qualifications
- 5+ years in content marketing, digital marketing, or editorial roles.
- Proven ability to create engaging content that drives business results.
- Experience in start-ups, high-growth, or remote work environments.
Responsabilités
- Develop and execute WFI's holistic content strategy across various channels.
- Manage WFI's blog and YouTube channel; oversee content production.
- Plan, execute, and analyze social media campaigns.
Connaissances
Formation
Outils
SEO and Social Content Marketing Manager
Job Locations : South Africa (Remote)
Department : Marketing
Type : Full-Time (Contract)
Working hours : 8 : 30AM - 5 : 30PM CST
Vision : Help students discover their capabilities and strengths while learning to achieve their educational, professional and personal aspirations
Passion |Respect |Accountability |Innovation |Speed |Execution (PRAISE)
Workforce Institute (WFI) is an educational organization that connects career seekers and employers by providing education and career placement services.
WFI partners with universities, industry experts, and employers to provide students the best value in higher education.
We're seeking a creative, data-driven 'SEO and Social Content Marketing Manager' to lead WFI's content strategy across digital and offline channels.
You’ll craft engaging content that drives awareness, generates leads, supports product adoption, and fosters learner retention.
Ideal candidates have strong editorial skills, a track record in brand building, and experience scaling content in fast-growing or EdTech environments.
Develop and execute WFI's holistic content strategy across blogs, landing pages, website, email, social, and video.
Audit, optimize, and repurpose content for relevance, SEO, and engagement.
Collaborate with Marketing, WebTech, Product, Sales, and Admissions to deliver integrated campaigns.
Manage WFI's blog and YouTube channel: create, edit, and organize content; generate new video ideas; oversee production; respond to audience interactions.
Plan, execute, and analyze social media campaigns; grow engagement and track performance metrics.
Support email marketing initiatives, including multi-touch drip campaigns, analytics, and optimization.
Stay ahead of trends in content marketing, EdTech, and social media to ensure WFI remains innovative and competitive.
Bachelor's degree and 5+ years in content marketing, digital marketing, or editorial roles.
Proven ability to create content that engages audiences and drives business results.
Strong writing, editing, and storytelling skills.
Experience with SEO, analytics (Google Analytics, SEMrush), social media, and email marketing.
Familiarity with sales funnels and content's role in lead generation.
Experience in start-ups, high-growth, or remote work environments.
Background in online education / EdTech.
Experience with AI tools for content creation and optimization.
International team collaboration experience.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industry: Education
* Le salaire de référence se base sur les salaires cibles des leaders du marché dans leurs secteurs correspondants. Il vise à servir de guide pour aider les membres Premium à évaluer les postes vacants et contribuer aux négociations salariales. Le salaire de référence n’est pas fourni directement par l’entreprise et peut pourrait être beaucoup plus élevé ou plus bas.