Social Media Marketing jobs in Singapore

The E-commerce Platform Manager will be responsible for the overall performance of Ask & Embla's e-commerce platform/s. This role involves defining and executing the strategic roadmap for conversion rate optimization and ensuring all platform-related KPIs are met. They will collaborate extensively with various cross-functional teams, including senior management, to drive continuous improvement and achieve business objectives.

What You'll Do:

• Define and champion the strategic roadmap for conversion rate optimization (CRO), identifying key initiatives, opportunities, and priorities to enhance user experience and drive sales.
• Own and oversee all e-commerce platform performance KPIs (e.g., conversion rate, average order value, bounce rate, traffic quality, site speed), regularly analyzing data to identify trends, issues, and opportunities.
• Develop and lead a robust test-and-learn agenda, including A/B testing, multivariate testing, and personalization initiatives, to validate hypotheses and optimize user journeys.
• Manage and prioritize the backlog of optimization and development initiatives, working closely with IT/Development teams to ensure efficient execution based on business impact.
• Collaborate with relevant stakeholders on the allocation of budget for e-commerce tools, technologies, and external services to support platform growth and innovation.
• Conduct regular performance reviews and provide insightful reports to senior management, highlighting key achievements, challenges, and future strategies.
• Work closely with marketing and merchandising teams to ensure alignment on platform initiatives and seamless execution.
• Stay abreast of industry trends, emerging technologies, and best practices in e-commerce, CRO, and digital experience to inform strategic decisions.

Who You Are:

• Bachelor's degree in Business, Marketing, Computer Science, Information Technology, or a related field. Master's degree is a plus.
• Minimum of 5 years of progressive experience in e-commerce operations, digital marketing, or platform management, with at least 2 years in a leadership or managerial role.
• Proven track record of successfully driving significant improvements in e-commerce KPIs (e.g., conversion rate, revenue growth).
• Demonstrated experience in developing and executing CRO strategies and leading A/B testing programs.
• In-depth knowledge of major e-commerce platforms, preferably Shopify Plus.
• With expertise in web analytics tools (e.g., Google Analytics 4, Adobe Analytics) and project management tools.
• Strong understanding of A/B testing and personalization platforms (e.g., Optimizely, Google Optimize).
• Exceptional analytical and problem-solving skills, with the ability to translate complex data into actionable strategies.
• Strong leadership and team management abilities, with experience in mentoring and developing direct reports.
• Excellent communication, presentation, and interpersonal skills, capable of influencing stakeholders at all levels.
• Strategic thinker with a results-oriented mindset and a strong attention to detail.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Who We Are:

Ask & Embla is a rapidly growing alternative body jewelry brand based in Singapore with a collective following of more than 500,000 across our social media channels. As an e-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.

At Ask & Embla, we’re passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.

Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month.

At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.

Ready to Join Us?

If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply! Please submit your resume and a quick note expressing your interest in this position to hr@askandembla.net or through this Careers Future posting.

Learn More about Ask & Embla:

Website - https://askandembla.net/

Instagram - https://www.instagram.com/askemblastore/

Facebook - https://www.facebook.com/AskEmblastore/

Pinterest - https://www.pinterest.com/askemblastore/

TikTok - https://www.tiktok.com/@askandembla_official