Head Of Marketing jobs in Singapore

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About Netflix Ads

In November 2022, Netflix launched an ad-supported tier across 12 global markets, enabling the delivery of standard :15 and :30 ads. Since then, we've expanded our suite of advertising solutions and have grown our ad-supported monthly active user count to more than 94 million, globally. We are now scaling capabilities that focus on live content, brand integrations, sponsorships and other opportunities that allow brands to partner with us across an even wider Netflix footprint.

About The Team

The Market Planning & Operations (MP&O) team is the insights and operational engine of the regional Ads business. MP&O translates vision into action—connecting global strategy to local execution, surfacing trends, and driving commercial success through data, planning, and process innovation. This role will sit within MP&O and is tasked with ensuring that advertising programs integrated in or around content [Sponsorship/Live] or which extend across multiple Netflix environments [Events, Marketing, Licensing] are underpinned with commercial models that scale and optimize ad revenue, client performance, and overall value for Netflix.

About The Role

With Netflix’s mission to entertain the world, our titles—of all shapes and sizes—become powerful vehicles for brands to connect meaningfully with audiences. This APAC (3 APAC Markets; AU, KR, JP) role is central to advancing innovative advertising solutions and commercial strategies across the Netflix ecosystem.

Role

The role serves as a connection point between the Ad Sales organization and cross-functional teams [such as marketing, content, legal, policy, finance, etc.]. Broadly, this will include:

• Packaging sponsorship opportunities including Single Title Sponsorships for sales
• Optimizing overall Live, Sponsorship, and Custom ad revenue opportunities for Netflix
• Crafting consistent and competitive ad models tied to Live, Sponsorships, and Custom programs that scale
• Evaluating revenue potential of ad opportunities as they are identified by cross-functional teams, most closely collaborating with Integrated Marketing [IM] and Sales
  
  

Key Responsibilities

In this role you will:

Build and lead overall sales management/enablement of Sponsorships, Live, and Custom programs in APAC [Australia, Korea and Japan] through collaboration with global counterparts and regional Integrated Marketing partners.

• Drive the expansion of Sponsorship and launch of Custom/Live offerings in APAC
• Work closely with Legal & Ad Policy teams to build scalable practices that grow sponsorship revenue and protect member experience
• Oversee Sponsorship availability, allocation and management process to drive Sales & cross-functional team productivity [Legal/Ad Policy, Product, Biz Ops, Revenue & Yield Analytics]
• Lead communications with Sales regarding Sponsorships, Live & Custom opportunities
• Partner to develop Sales Training [w/Sales Enablement & Operations] and go-to-market (GTM) Strategy [w/Marketing] for Sponsorships, Live and Custom programs
• Partner with Content, Revenue & Yield Analytics & Integrated Marketing to develop unique seasonal tentpole packages
• Coordinate with product teams to unlock new assets or placements
• Inform and drive packaging & pricing of Integrated Marketing packages
• Support packaging & pricing of Live programs
  
  

About You

• 10+ years of ad sales account management, marketing, and/or sponsorship sales management
• Proven expertise within the APAC market, with an understanding of the unique characteristics and opportunities of this region and key markets
• Deep knowledge and understanding of both the traditional linear and evolving streaming/digital video space and media industries
• High-performing cross-functional capabilities across marketing, sales, product management, analytics and research
• Extensive knowledge around pricing & packaging sponsorships (including live & custom)
• Self-starter with the ability to multitask
• Strong project management skills and attention to detail
• Understanding of “content-driven” sensitivities related to brand association and endorsement
• Ability to partner and support sales teams and leaders through the sales cycle process
• Fluent in English, additional languages (Korean and/or Japanese) is a big plus
  
  

Join Us

This is an exciting opportunity to play a pivotal role in shaping the future of Netflix’s ad-supported offerings in the APAC region. If you’re passionate about creating innovative advertising solutions, thrive in a fast-paced, dynamic environment, and excel at turning complex challenges into meaningful opportunities, we’d love to hear from you.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.