Sr Marketing Manager Emerging Markets

Salt; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading marketing firm in Singapore is looking for a seasoned professional to execute marketing strategies for Emerging Markets. The role involves managing a team, executing marketing initiatives, and collaborating with partners. Candidates should have over 7 years in B2C marketing with performance track records in unregulated markets. Strong data analysis and stakeholder management skills are essential.

Qualifications

• 7+ years of experience in B2C marketing, particularly in Emerging Markets.
• Proven track record of executing impactful marketing campaigns.
• Experience managing a team of marketing professionals.

Responsibilities

• Execute the marketing strategy for Emerging Markets focusing on acquisition marketing.
• Adapt global initiatives to local market needs.
• Manage marketing budgets efficiently to ensure ROI.

Skills

B2C marketing experience

Data analysis skills

Stakeholder management

Experience with marketing technology platforms

Commercial acumen

Adaptability

Tools

Salesforce Marketing Cloud

Adobe stack

Google Analytics

Job description

Overview

Reporting to the Head of Emerging Markets you''ll play a crucial role in executing the Emerging Markets strategy. You''ll be responsible for implementing marketing campaigns, managing a small team of marketing specialists, and collaborating with internal and external partners to drive growth in key Emerging Markets regions.

Responsibilities

• Execute the end-to-end marketing strategy for assigned Emerging Markets, with particular focus on acquisition marketing.
• Adapt global marketing initiatives to local market needs while maintaining brand consistency.
• Leverage owned and earned media, as well as strategic partnerships, to drive growth in markets where we adopt a predominantly reverse enquiry model.
• Manage and develop a team of marketing specialists focused on Emerging Markets in APAC.
• Collaborate with internal teams and external agencies to ensure effective marketing execution.
• Monitor campaign performance, analyse results, and make data-driven recommendations for optimization.
• Manage marketing budgets efficiently, ensuring maximum ROI.
• Ensure all marketing materials comply with regulatory requirements in respective markets.

Qualifications

• 7+ years of experience in B2C marketing, with at least 3 years focused on Emerging Markets.
• Proven track record of executing marketing campaigns that drive growth in unlicensed or unregulated markets.
• Experience managing and developing a small team of marketing professionals.
• Strong data analysis skills, with the ability to draw insights and make data-driven decisions.
• Experience working with marketing technology platforms including Salesforce Marketing Cloud, Adobe stack, and Google Analytics dealing with CRM systems and SEO tools.
• Excellent stakeholder management skills, including the ability to work effectively in a matrix environment.
• Commercial acumen and the ability to articulate marketing value to the broader organization.
• Experience with owned and earned media strategies, particularly in markets with regulatory limitations.
• Adaptability and resilience in a fast-changing environment.

CEI No: R2093683 / EA No: 07C3147