Senior Trade Marketing Manager

LEGO SINGAPORE PTE. LTD.; Singapore; Hybrid; SGD 70,000 - 90,000; Full time

Job summary

A leading toy manufacturing company is seeking a passionate marketer to lead the trade marketing strategy for their operations in India and Emerging Asia. The role involves managing a team and developing relationships with key customers to drive business growth. Ideal candidates will have 8+ years of marketing experience, strong strategic thinking skills, and a proven track record in data-driven marketing efforts.

Benefits

Family Care Leave

Insurance benefits

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Qualifications

• Minimum 8+ years of relevant marketing experience.
• Strong strategic thinking and commercial approach.
• Ability to prioritize data and test hypotheses.

Responsibilities

• Lead creation and development of retail marketing strategy.
• Build relationships with key customers and distributors.
• Manage and develop trade marketing team.

Skills

Strategic thinking

Collaboration

Data-driven decision-making

Relationship building

Presentation skills

Job description

Are you a passionate marketer who is excited by the prospect of turning our Trade Marketing teams into a true powerhouse?

Join us on an exciting journey to enhance trade planning & execution and accelerate business growth for the LEGO brand across India & Emerging Asia markets!

Coverage of benefits for Internships and Contractual positions may change or vary.

This will be a 9 month contract for a parental leave cover.

Core Responsibilities

• Lead creation and development of entire retail marketing strategy: assortment strategy, in-store planograms & merchandising, promotion strategy, drive period campaigns & in-store activations – as per aligned consumer audience & channel priorities to help deliver Consumer Sales target.
• Build positive relationships with key customers & distributors to help achieve Customer Pulse target
• People management and Development of trade marketing team of two people based remotely. Help drive total BU People Pulse target by recognizing victories, addressing challenges and developing people.
• Oversee mall events toolkit and assets sharing with agencies/distributor partners by local development or sourcing from the region/ another business unit
• Work closely with distributor partners / retailer marketing teams and guide them to strongly implement trade plans. Build channel differentiation where possible. Be a brand guardian and help drive traffic to retail partners.
• Analyze past & present performance on promotion planning & learn from other business units / brands to create strong marketing programs
• Input and co-shape APAC Trade strategy in collaboration with APAC Trade Marketing Network across a diverse mix of channels: LEGO Certified Stores, eCommerce pure players, Toy Specialists & Department stores

Play your part in our team succeeding

This role is in India & Emerging Asia business unit (IEA BU), covering 5 key markets – a mix of direct coverage (India) and distributor coverage (Indonesia, Thailand, Philippines, Vietnam) with India and Indonesia being the key priority.

Overall focus is to accelerate business growth via recruiting kids and adults by a) enhancing coolness perception, b) improving the understanding of brand value proposition, and c) enhancing engagement across physical & online retail channels.

This role is part of the BU marketing organization, which includes Brand Marketing, Digital Marketing, Trade Marketing – reporting to the BU Head of Marketing. The team is highly collaborative, dynamic and energetic, espousing the values and behaviors of the LEGO Group.

Key collaborators

• BU Brand/Trade/Digital team
• BU Sales & Operations teams
• Distributor marketing teams
• Local in-store design, execution & merchandising agencies
• M&C Trade & Shopper Excellence team

Do you have what it takes?

• Minimum 8+ years' relevant marketing experience for consumer brands, preferable in retail context in branded goods industry in categories such as: Sports, Fashion/ Novelty Retail, FMCG, Snacks/Beverages
• Strong strategic and well-rounded end to end thinking – ability of translating global/regional strategy into local priorities for Trade Marketing with a commercial approach
• Strong track record of prioritizing data, testing hypotheses, and translating findings into actionable strategies.n
• Strong collaborator and relationship builder; able to work across various internal functions and external partners to influence key decisions
• Demonstrated cross-functional leadership skills, thriving in a team setting
• Able to navigate ambiguity with a solution orientated mentality
• Strong ownership & Can-do attitude
• Effective presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues
• Track record of designing and rolling out innovative projects in the area of Trade Marketing via constant test & learn approach is a strong plus!

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.